Imagine a world where you don’t lose customers due to poor service, but rather the opposite: you provide immediate responses and increase the conversion rate. Sounds good, right? You won’t have to imagine it anymore! By automating WhatsApp Business, you can save time on repetitive tasks and speed up the search for customers without long wait times . From welcome messages to chatbots that respond without human help, telemarketing data these app tweaks could be exactly what you need to avoid leaving any conversations on read or losing sales.
Are you ready to make the changes you need to make to your messaging? Here’s how and everything you need to know.
What does it mean to automate WhatsApp Business?
No, we’re not talking about a new WhatsApp update or some kind of Pokemon. Automating WhatsApp Business is a type of use of Meta messaging to automate conversations with customers. In simple words: responding or sending messages without human help behind them . This is important for your sales team, whose daily activities involve sending mass messages, notifications, promotions and other actions that cause the same thing: more messages to respond to.
With an automated WhatsApp you can reduce response times to a minimum, send messages outside of business hours and offer a better user experience in your business.
The features you need to make this scenario possible are available in WhatsApp Business, WhatsApp Business API, and some software that further duplicates its capabilities. This last option is the best suited to activate the superpowers you need in your customer service.
5 use cases to automate WhatsApp Business
#1 Welcome messages
Leaving a message unanswered indefinitely is a big mistake, but doing so with a new customer is even worse. It makes your business look unreliable and inactive, not to mention the damage it does to your conversions.
The solution is to set up a “Welcome Message,” a feature you can set up on WhatsApp Business for free. With it, you can automatically send a greeting to customers who contact you for the first time . This can include relevant information such as your opening hours, the services your business offers, commercial database and gdpr: the headache? a link to your website, among other details that may be of interest to the customer.
6 tips to automate WhatsApp Business like an expert + tools
Automating WhatsApp Business with its native functions may not be enough to give you the independence you seek, nor save you the time you expect. But all of them can work in tandem with external tools that add new functions to this app and make it more automatic.
#1 Automate with WhatsApp API
With the WhatsApp API you can go one step further than automatic responses, welcome messages or absence messages. With it you can manage the communication of medium and large companies and it allows you to integrate messages from other platforms so that they converge on WhatsApp, as well as configure HSM message templates and session messages .
#2 Implement a chatbot that provides automated responses
Chatbots are the most effective tool for automating WhatsApp Business. With it, you can provide automatic responses to the most common queries among your customers and speed up communication with your prospects without human help . How is this possible? Everything works through a response tree that you can configure based on possible conversation flows that the chatbot will have to face.
This way, you can provide effective and timely responses, aligned with your business, your products, and the communication you maintain on your sales channels. Although the chatbot will not be able to carry your entire team on its shoulders, it will be very useful to avoid the accumulation of unanswered messages and to move communication while your human agent is free to take over.
This feature is not available in WhatsApp Business, but it is usually built into CRMs or WhatsApp customer service software.
#3 Transfer chats to the busiest agents
Chat transfer will also help automate WhatsApp Business. With this tool, incorporated into WhatsApp customer service software, you can transfer new messages to the busiest sales agents, as well as transfer the most complex queries to the best-trained agents . In this way, you largely automate your prospecting through messaging.
#4 Organize WhatsApp by departments
To automate WhatsApp Business, it is essential to improve communication and cooperation mechanisms within the team. To achieve this, there is a function called Departmental Management. This consists of bringing your entire business to WhatsApp and thus being able to transfer a chat every time the client needs answers from a specific department in a satisfactory manner.
#5 Use a multi-agent system to reduce response times
The multi-agent system will allow you to have more spam data than 10 sales agents connected to the same WhatsApp number and that it can be open on multiple devices. Business support does not have to rotate from hand to hand.
#6 Unify your contact channels
Unify the messages you receive on all your sales channels into a single shared inbox , so you can have full control of your customer service and avoid leaving the customer waiting for a response for hours. Which tool gives me this feature? Any customer service software compatible with.