A company blog is a section of a company’s website where various articles related to the company’s activity are posted. In recent years, it has become a fundamental element of a company’s online communication and marketing strategy. Indeed, a company’s website has become its showcase and online store. To improve the visibility of its site , it must improve its natural referencing to attract more visitors. It then uses an entire communication ecosystem at the heart of which is the blog and content creation.
How to create a company blog
From the contraction of web log (web journal), a blog is a web space where you can publish articles on a particular theme . Each article is dated, signed and accompanied by links, photos or videos. The articles are generally classified in reverse chronological order. There are several blogging platforms (Blogger, Medium) and CMS for this , such as WordPress .
A blog is a simple tool to use that does not require any croatia phone number library technical knowledge, hence its popularity. It allows you to interact with your community and share your knowledge or opinion on various subjects. Writing and publishing an article of 500 to 800 words usually only takes a few hours of work.
Differences between a blog and a website
A blog is a website or part of a website that also includes a contact form, a home page, a biography and various other pages, such as product pages on an e-commerce site. It is most often called “Blog”, “News” or “News”. A blog is a complementary communication medium to a website. While a website often serves as a professional showcase (selling products and services, presenting a company) and changes little over time, a blog is a more personal space designed to regularly publish articles and news. We write in a more relaxed manner and closer to our target audience.
You may be wondering why create a blog on your site
In the world of web marketing, a blog aims to increase traffic and improve the natural referencing of a website by regularly publishing articles on the same theme as participants will find everything the site. It is a strategic element of any marketing communication. The published articles can be advice, tutorials, news on the company’s current events, etc. A blog taiwan data also allows you to attract readers who can, via an internal link, go to another page of the website, such as a landing page and become customers.