Federico Cosentino
Federico Cosentino
Business Manager at Doppler Relay and Hootsuite Brand Ambassador. Transactional Email expert and basketball and world travel lover.
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Transactional Email for eCommerce
Do you still not know the benefits of Transactional Email for your Online Store? In this post we tell you everything you need to know to improve your billing and build customer loyalty .
Transactional Email is one of the most effective online marketing techniques, but it is still largely unknown to many companies. However, what they really ignore is that 75% of users open and read this type of email “frequently” or “always”, according to a study by MarketingSherpa .
Are you willing to lose all that attention? You’d better use it to drive traffic to your eCommerce , improve communication with users and increase your customers’ satisfaction level. Keep reading and you’ll find out how to achieve it!
Benefits of Transactional Email for eCommerce
One of the main advantages of this type of email is its degree of personalization . Each Transactional Email is generated from an action that a user performs on a website or application, so the content is completely designed for that person about whom certain information is known.
Another outstanding benefit is that Transactional Emails can include attached files , meaning you can send invoices, account summaries and payment receipts in your emails.
There are more positive aspects! Transactional Emails allow you to offer an optimal User Experience since you keep your customers informed at all times about the transactions they have made, whether it is a purchase or a password reset request.
What transactional emails can’t be missing from your eCommerce?
Now that you know the benefits of including this type of delivery in your strategy, all that’s left is for you to know the main variants to use. Go ahead!
1- Cart abandonment email
Did you know that, according to a study by the Baymard Institute , the percentage of abandoned shopping carts is 67.44% ? The main reasons are linked to shipping costs, difficulties in the purchasing process and the fact that the user is not ready to buy.
What can you do to bring those runaway shoppers back to your store to complete their purchase? The answer is: a Transactional Email specifically designed to achieve that goal.
If you want to get good results, send an email between 12 and 24 hours after the user abandoned the cart to remind them of the product(s) they left and that are waiting for them in your store.
Ideally, this email should take you directly to the final step of the purchase , where all the necessary information is detailed: product features, final price and shipping costs to avoid the user getting distracted. It is also a good idea to add some incentive such as free shipping or a discount coupon.
Including an image of the item they have abandoned will be an excellent strategy to remind them of what they can still buy. Just don’t forget to add a Call to Action so they can return to your store to complete their purchase.
In the example below, you can see how Dafiti makes use of a discount coupon and a sense of urge singapore data ncy to bring users back to the eCommerce.
Transactional Email Cart Abandonment
2 – Order confirmation email
Did you know that the probability of selling to a person who has alre their attention and make them emotionally invested ady bought from you before is between 60-70% , according to a study conducted by Marketing Metrics? According to this statement, you have a very good chance of closing new sales using your order confirmation emails as a channel.