Improved Visits/Conversions When you’re satisfying the user’s intent, it helps you retain them inside your website. Providing users with the information or content that they’re looking for stops them from needing to go through other websites to find the information they need. your page, but they also engage better since you’ve already given them what they want. This also increases the chances of them converting into leads or even sales since you’ve already provided them with what they needed. Lastly, with this increase in visits, retention, and conversions, users tend to interact more with your site by looking at pages related to the answer they found or other pages they’re interested in.
So, through serving the right kind of content for the
user’s intent, not only did you increase the visits to your site but also gained engaged users that have higher chances of converting. Improved Brand Awareness With the aforementioned reasons, it’s only a matter of time before your site reaches the top of the search results. Not only does this mean improved industry-wide authority and trustworthiness in the eyes of Google, but it also allows your users to become aware of your brand. Always seeing it at the top of search results for related queries, providing the right kind of content will allow familiarity and awareness to develop in the users for your brand. With all these reasons, it’s time for you to integrate the concept of search intent into the different SEO processes you have, and here’s how you can do it: Search Intent Optimized Keyword Research Understanding User Search Intent By understanding how, what, and why people search, you would be able to find the best keywords that would drive organic traffic to any website.
There are many ways to help you understand
user intent for your keyword research, and some of them are handy tools that you might have used before as well. Here are some of these tools: Google Trends – One of the more effective keyword and content research tools around, Google Trends allows you to see keywords and topics the generate the most buzz in a specific region. You have the option of tracking their statistics over certain time periods, and even compare each topic or keyword side by side. Google Trends Filtered Data Quora – One of the most popular Q&A websites around, Quora is a great place to see user-generated questions that you can use to generate keywords.
Quora is a platform that has been used by numerous
SEO professionals to generate traffic for their content, and now, its questions can be used to formulate keywords. Ahrefs – One of the most effective keyword research tools in the market, Ahrefs is also a great place to find a wide variety of related search terms that you can utilize to formulate terms that would help you generate traffic. AHRefs Keywords Explorer Answer the Public – Another top location that would help you find quality search terms and analyze search intent is by using Answer the Public. You have the option of going through numerous types of queries and question types that users would most likely try out.
SE Ranking – One of the best all-in-one SEO
tools in the market today, SE Ranking albania phone number library has a competitive research feature where you can check all your competitor’s SEO data and this includes the keywords they’re ranking for. SE Ranking recently updated its competitive research function to include historical data which enables you to check your competitor’s data for a given timeframe/date range. So, you can use the data you see to check how your competitors are doing for your shared keywords and their movement in SERPs. This allows you to check which competitors are doing great and you can immediately adapt your strategy to match theirs. SE Rankings Competitive Research SERP Movements Online Forums – Sites like Reddit offer a lot of content related to inquiries as well, making it another great platform to analyze user intent.
Going around other online forums is also
another solid approach, as these have been the best places to ask around the internet for years, providing you with a massive archive of queries waiting to be utilized. Tinkering with Google or even Facebook Search might also help you find interesting results that allow you to see how people look around on the internet. This makes crowdsourcing for information another viable method of finding unique and genuine results that come from actual users. Why Traditional Keyword Research Isn’t Effective Anymore While traditional keyword research is still able to help you find keywords that generate a significant amount of traffic, the arrival of voice search was a signal to a lot of SEOs that this might no longer be an effective method in the near future.
This means that we have to diversify our
strategies and use fresh methods that sim farms ruining customer trust would help us find what we are looking for. While this may lead to bumps along the way, the ultimate reward of experimentation makes it all worth it after a good number of tries. One of the traditional keyword research metrics that is used as a measurement of keyword success is search volume. While search volumes tend to give you a good assessment of keyword performance, there are times that they might be inaccurate, especially on more specific search terms that might be more helpful for your rankings. While completely moving away from tried and tested methods is still not advisable, finding new ways to generate keywords that understand user intent allows you to get out of your SEO comfort zone, and create your own unique approach to keyword research.
Create a list or chart of your keywords Once you
have done your research, it is time to taiwan data categorize each search query and put them in a list or chart, depending on your preference. This allows you to identify each search query accordingly, and even connect each of them to formulate more queries. It is best to start with single root words and branch out from there. From there, you can add elements such as brand names, key prefixes or suffixes, categories, geotagging, adjectives, and even common terms, there is no doubt that you might have an overwhelmingly long test after doing this.