One of the most common problems faced by eCommerce businesses is eCommerce shopping cart abandonment. Statistics show that the average online shopping cart abandonment rate is 69.89%. If you don’t try eCommerce shopping cart design practices and learn how to keep your visitors, you’re sure to lose many potential buyers.
Due to many issues like globalization and consumerism, people whatsapp and digital marketing tend to buy all kinds of things, whether they really need them or not. With the advent of the Covid-19 pandemic in 2020, people have drastically shifted to online shopping, which has brought about an increase in e-commerce revenue. It is obvious that people find online shopping more convenient and safer than ever before.
But if yourCartAre you not converting the leads you generate efficiently enough?
In this article, we’ll cover some of the best eCommerce shopping cart design practices to help you entice your visitors to stay.
E-commerce shopping cart design practice: how to keep visitors
Shopping cart abandonmentIt may not seem like a big problem, but it could be costing your business a lot of money. You put in a lot of effort and invest a lot of energy, time, and money into generating leads and growing traffic to your website, but at the end of the day you see a lot of uncompleted shopping carts. As a web designer or eCommerce owner, how do you think you can help your visitors fix this sales funnel hole? Here are 8 places to start.
1. Add a shopping cart icon to your website
It may sound cliché that you are an e-commerce business owner but don’t have a shopping cart on your website. The issue of having a shopping cart icon on your website is crucial as it ensures that your visitors can quickly add the items they want and make their purchase.
Additionally, you should make sure to add the shopping cart icon to a section of your website that is easy to find and see. Obviously, you should add it to the top of your website. You can choose to add it to the right or left corner. However, Amazon, the king of e-commerce, puts its shopping cart in the top right corner. In fact, many e-commerce websites add a shopping cart in the top right corner.
2. Display the number of items on the icon
It helps if you remind visitors how many items they’ve added to their cart. This is especially important if you have a “buy 3, get 4 free” promotion on your products.E-commerce businessFor example, on Black Friday.
This number helps your website visitors or app individuals to large businessesexplore users in two ways. First, it shows them that the item they selected has been added to their cart. Second, it allows them to easily keep track of the quantity of the thing they selected.
This is how Kiko Milano displays thquantity of selected items on the shopping cart icon.
3. Display confirmation message when adding items
Design your shopping cart so that whenever a visitor adds an item to the cart, they get a confirmation. The confirmation message ensures that they don’t have any questions about whether it worked or not.
In addition to your Add to Cart number guaranteeing that the item they selected was added to the cart, you can also design a confirmation message with the same function. So when visitors add the product to the cart, the confirmation prevents them from worrying about whether it was successful.
Your confirmation message may or may not include buttons. You can design it to consist of two buttons: “Complete Purchase” and “Continue Shopping.” Additionally, you can also cross-sell by showing similar products at the bottom of the confirmation message, like Amazon does.
Kiko Milano is a great example of providing a confirmation message:
As you can see, the confirmation message has two buttons, “Continue” and “Go to Cart”, for the convenience of the user.
4. Add a mini shopping cart
The mini cart is a pop-up that displays the most vietnam data important information about the cart items. It allows customers to view it without leaving the product page they are on. So if they want to check the size they have chosen for the shirt they added to the cart, they can do it easily without actually leaving the product page and going to the cart page.
As you can see, Asos uses a mini shopping cart that displays the price, name, size, and quantity of the item. If the visitor decides to complete the purchase, they can click “Buy Now.” They can also “View Cart” to make more changes and complete the purchase. There is also a trash can button so users can immediately delete items they don’t want to buy.