When should we use revenue-relat metrics? We always talk about Volume and Revenue.  Differentiation of marketing channels to optimize what works (and turn off what doesn’t). Know the value that your content and your booking engine bring to you The creation, measurement and analysis of user profiles. Apply the lessons learn to the rest of the channels.
Analysis of ROAS and the differential with third-party commissions
Establishing clear KPIs and key metrics is always part of analytics processes.
In the case of a hotel’s direct channel, the first decision we face is whether to focus more on revenue or on achieving. We may want to pivot between both orientations at different times, but it is preferable to focus on one of them in each campaign.
When should we use metrics link to booking achievement?
In critical scenarios, we are forc to activate channels and increase investments at least until we reach that sweet spot where keeping the hotel open linkedin data reaches the desir level of profitability. Therefore, at this time, the key metrics will practically be occupi rooms, days of stay and average income per day . Volume, volume and more volume.
This information, thanks to the
GA4 item modules (despite being initially orient towards e-commerce), is quite easy to acquire. Even more so if you have a professional booking top 10 plus baton rouge louisiana classifieds engine with an organiz and detail dataLayer. Web measurement is never perfect and will never match the engine’s actual bookings, but it is sufficient to operate and optimize processes and campaigns.
From there, KPIs such as the conversion rate
To reservation or the measurement of entries into the search engine from different pages on the website will help us work efficiently.
When should we use revenue-relat metrics?
In periods when everything is working and the hotel’s usa data occupancy rate is not at such risk, that’s when we start to fight to optimize profits from each reservation.