How can more consumers be attract in the first phase? What strategies ne to be appli to make the sale happen faster and without investing so much in salespeople?
This metric, that is, knowing how to identify the percentage of consumers who move from one phase of the funnel to another, is essential to help improve digital marketing planning and, consequently, Cost of acquisition (CAC)
How much will your company
Spend to acquire a new customer? It is very important to achieve results without having to invest a lot of money; and with good planning, the money spent is less than carrying out actions without study and research, in addition to not producing the expect results.
To calculate this equation iran email list businesses ne to add up all their expenses that are directly involv in acquiring a customer: salaries, tools, investments in paid mia, commissions, travel, telephone bills, events, public relations, etc. After calculating this value, the amount must be divid by the number of customers acquir in the same period as these investments.
For example:
A company’s investment in November/2018 was R$10,000.00 and in that same period the brand gain 500 new customers, its CAC was: R$200.00.
Return on Investment (ROI)
In addition to CAC, another aero leads very important metric for defining whether the marketing plan manag to achieve the defin objectives is Return on Investment, also known as ROI.
This calculation a volume of reservations represents the definition of whether or not a campaign was effective for a company. The mathematical formula that determines this result is:
ROI = (revenue – cost) / cost
Therefore, we can have as an example:
Considering that a company has earn R$50,000.00 and its initial investment was R$5,000.00: ROI = (50,000 – 5,000) / 5,000 = 9
In other words, the return obtain by the company was 9 times greater than the amount invest.