Imagine a boxing ring, where two titans face off in an epic battle for. The title of the best messaging app: in one corner.the juggernaut whatsapp. With a massive user base and a familiar interface. In the other corner, telegram, the challenger, with a strong reputation. For security and a wide range of advanced features . But, if you’re a business owner, the whatsapp business vs. Telegram battle isn’t just about data security. It’s also about conversion and efficiency in message management.
WhatsApp Business vs. Telegram: the ultimate duel
Round 1: Which do customers prefer?
When it comes to preferences, we can’t stop talking about numbers, but we have to know how to interpret them. While WhatsApp crossed the barrier of 2 billion monthly active users since 2020. And remained there in January 2023, Telegram managed to count 500 million users in. January 2021 and will reach recent mobile phone number data 700 million in January 2023, according to figures from Statista.
Who wins this round of Telegram vs. WhatsApp Business? If your business is dedicated to selling products, one of the things that matters most is selling. And to do that, you need to be where your prospects are, and in this point WhatsApp has the upper hand.
2nd round: Who has more sales functions?
WhatsApp offers interesting features in its version for companies: WhatsApp Business, which can be downloaded for free. However, if you migrate from the native application to the Business version, you will only be able to use your phone number in the latter , meaning you will not be able to enjoy both updates.
Who wins the second round of WhatsApp Business vs. Telegram? In terms of selling features, WhatsApp is powerful and quite effective, but in terms of numbers, Telegram wins with four additional features over WhatsApp.
Among the functions offered by WhatsApp Business you will find:
- Creating a business profile: where you provide your business details to your customers such as description, website, address and email.
- Product and service catalog: Your customers will be able to view images of the products you offer, a descriptive text and price, just like an e-commerce site.
Among the functions offered by Telegram we have:
- Creation of dissemination channels: this is a tool that allows you to create content and send it to groups in a unidirectional manner (only administrators can post), which represents a saving of time and effort when sharing information (offers, promotions and valuable content).
- Automatic responses: Just like WhatsApp, it is possible to configure welcome messages, without certain keywords.
- Scheduling messages: both within commercial database and gdpr: the headache? a channel and in a chat, a feature that WhatsApp does not have.
- Statistics: Telegram channels have statistical measurement features that allow you to see how many people have joined or left, the interactions, and even who has muted the chat.
Round 3: How much can Telegram vs. WhatsApp Business be automated?
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When it comes to automation, Telegram is ahead of the game because it integrates native tools to automate tasks . With them, it is possible to schedule posts on channels, automatically share posts on other social networks and even blogs.
On the other hand, to automate WhatsApp, it is necessary to integrate a CRM or customer service software that can go a step further in the business features that the application offers. However, there is a good reason that explains why.
4th round: What about the multi-device option?
A very important feature when your business is growing and chats start to pile up or go unanswered. Again, with Telegram you have this multi-device option without additional software . The app hosts its service in the cloud and is an open API, so it is possible to connect from any device without having to connect a specific main one.
WhatsApp, for its part, has recently launched its WhatsApp Multi-Device feature, which allows users to use their account on up to four different devices, without having to disconnect the session on the main device.
This feature is designed to provide a smoother spam data and more convenient experience for users who use multiple devices, such as mobile phones, tablets, and computers. In addition, it also allows the WhatsApp application to be used on devices that do not have a SIM card , such as tablets.