These additional visual elements and information make the search results more eye-catching and greatly increase the likelihood of users clicking on them. For example, a product search result with a five-star rating and price information is more likely to attract users’ attention and interest than a normal result with only a title and description. Studies have shown that rich search results can increase click-through rates by 20% to 30%.
3. Improve website visibility
Rich search results display helps the website stand out among many search results and increase exposure opportunities.
On a search results page, users typically scan results quickly, looking for the most relevant and appealing links. Structur data enables websites to stand out during this “first impression” stage by providing richer, more visually appealing search results. For example, a restaurant search result with rating stars, price range, and thumbnail images is more likely to attract users’ attention than a plain text link. This enhanc visibility can not only increase a website’s click-through rate, but also increase brand exposure, which has a positive impact on the overall online marketing strategy.
4. Improve user experience
Clear breadcrumb navigation and content preview information can increase user satisfaction and trust in search results.
engines understand content, but also directly affects user experience. By displaying more relevant information in search results, users can have a clearer understanding bc data europe of the content before clicking into the website. For example, for a recipe website, structur data can display information such as cooking time, difficulty level, and main ingr ients. This pre-provid information can help users find what they ne faster, r ucing unnecessary clicks and browsing time.
In addition, the display of breadcrumb
navigation can help users understand the location of we have created this article the page in the website structure, improving the clarity and user-friendliness of navigation. This improv user experience can not only increase user satisfaction, but also increase the cr ibility and authority of the website.
Structur data types and their applications
– BreadcrumbList: Improves site navigation clarity and powder data helps users and search engines understand page locations.
BreadcrumbList is a commonly us structur data type that simulates the concept of “breadcrumbs” in the physical world, showing the user’s location path in the website.