Melissa Ruppel
Melissa Ruppel
Account Manager at fromdoppler. She loves practicing Yoga and is a big fan of bike rides.
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Email Marketing Strategies for the 2016 Olympic Games
Take advantage of the excitement of this great event to reach your Subscribers with the most original mailings. Follow these tips and win your gold medal with the best Campaigns!
Seasonal mailings, based on special dates, generate unique engagement , which allows you to maximize the Open Rates and CTR of your mailings.
How about taking advantage of a moment when all your Subscribers are excited and moved by the sporting event to boost your Database’s commitment to your b
A rand and even maximize your sales?
Discover below the best Email Marketing actions to take advantage of this trend, which keeps millions of people around the world on their toes .
Attention! Beware of brand rules
Before starting to plan these Campaigns, it is important for you to know that there are a series of rules that regulate the use of the Olympic Games brand .
Any violation you make could not only rob you of the Email Marketer gold medal, but could also disqualify you from this competition altogether . So pay close attention to make sure you don’t break any rules.
You’ll have to use your imagination to avoid using seemingly essential symbols when talking about the Games, such as the logo, the flag, the rings and so on. But you’ll see that there are many other possibilities !
Foolproof Email Marketing Strategies for the Olympic Games
Now, take note of the following ideas and create the best Campaigns to be the first winner of Rio 2016 .
#1 Special discounts based on results obtained
What sport does your country excel at ? Volleyball? Judo? Swimming? Surely there is one in which there is a good chance of you winning a medal.
Take advantage of this opportunity and offer a series of discounts based on your team’s performance in your country’s favourite sports. You can even play with the idea of a podium and offer different discounts depending on the medal won. Fun, right?
To do this, you can take advantage of Email Automation and create a sequence of emails . This way, you can send one piece a few days before the event to inform your Subscribers of this great offer, one on the same day, and another later to communicate the benefit obtained and provide them with the promotional code.
Have you not yet tried the power of Email Automation? Create a free acc is an essential aspect of maintaining trust ount with unlimited sending on Doppler and find out!
Email Marketing Strategies for the 2016 Olympic Games
#2 Prizes for those who guess the results correctly
If you want to increase engagement by getting more participation from your singapore data users, there’s nothing better than contests !
Create Campaigns in which Subscribers must predict the results of certain competitions . Who do you bet will win the Tennis semi-final? This player or that player?
We all love contests, but if it involves predicting sports results , even more so!
#3 Trivia: a classic that never goes out of style
You can make a Multiple Choice with information related to the Olympic Games, such as how many medals “x” player has won in his career or who has won the bronze medal in a certain discipline this time.
Of course, the reward has to be valuable. Offer a special discount to the winners !
#4 Content Marketing: It never fails
Some areas have an obvious link to the Olympic theme, such as the sale of sportswear. However, if you get a little creative, you can probably find the necessary link to take advantage of this opportunity .
Brands like McDonald’s and Gillette have done it, so why can’t you? Create great content that really resonates with the feelings this event provokes in people .
The Olympic Games represent a set of distinguished values and beliefs that you can appropriate to create your content and truly reach the hearts of your Subscribers .
Where can you see your brand’s COMMITMENT to your customers? How can you see the EFFORT your team makes on a daily basis? There are a thousand stories to tell!
#5 Countdown: a great ally in these competitions
You already know how the sense of urgency works with your Subscribers. It’s your best tool to push a user to convert. “You have only 2 days left to take advantage of this super offer!”