Relationship marketing is putting the “CUSTOM” back in customer. This seems to be a radical idea in most marketing circles these days. The focus appears to be on attracting customers rather than training and supporting them so you keep them. This is also called offensive marketing. Things are beginning to change slowly, but not fast enough and if you want to keep your customers, then check it out and implement it. It will make you money.
Relationship marketing evolved from
direct response marketing in the 1960’s, emerging in vietnam phone number data the 80’s to become a system that emphasizes the building of long term (relationship) customers rather than on single transactions. This marketing philosophy, called your customers “life cycle” offers a range of products/services, as people actually need them. Why would focusing on your existing people be more profitable? If you’re constantly spending money and resources to land new team members, your profitability suffers.
You aren’t building a loyal base of people
who stay with you time and time again. Called “churn”, these effective advertising on youtube people won’t come back to you. Another term for attempting to keep people and increase their loyalty is also called “defensive marketing”. Those who have already opened their wallets are the key to continued profitability and long-term residual income. You can also view your customer lifetime value as a long-term asset. And what do you do with assets? You value them and treat them accordingly.
You keep your customer assets happy so they wind up shopping data being loyal. Loyalty is worth money to your business, since the cost of keeping an existing customer is only about 10 per cent of the cost of getting a new one. Pay attention to your present customers. The Customer Lifecycle! Not everyone is the same when they come to you for a product, service or opportunity. They all need something specifically for THEM. If you’re marketing online, first start communication and build a relationship with people.
The methods are endless, such as: email, instant messaging, community forums, blogging and websites. Your objective is to show them what you have to offer and getting them to your website. That takes work. Once they’re there, get their e-mail address by giving something away right on the spot. The instant reward will keep them interested. Provide meaningful quality information and credibility. This will often translate into program registrations. THIS is the beginning of your relationship, NOT the end. This is where you start your long-term love affair with your customer and offer value added extras to their commitment to participate.