The problem is that in these rapidly developing markets, products age very quickly, and in order to survive, the company must constantly offer innovations. Having receiv a profit on your last offer, you hardly have to reinvest it in development. Win by exceing customer expectations One of the most popular marketing clichés today is that the company that consistently exces customer expectations wins. By guessing the client’s expectations, you will only satisfy his nes, by exceing his expectations – you will be impress.
There is a high probability that the buyer
In this case will be a regular customer. The problem is that once satisfi the customer’s expectations will be even higher in the future and then it advertising database will be more difficult and more expensive to please. In the end, the company will have to compromise, agreeing to meet only the normal expectations of the customer. In other words, many of today’s customers want better quality, additional services, greater convenience, tailoring to their nes, return privileges, guarantees – and they expect all this at a very low price.
Each company has to decide which customers
Wishes it can satisfy while remaining profitable” (Alma littera/Vilnius 2010). There are three kinds of companies: those who act, those who patients are more likely watch how things are done, and those who want to know what is done. If we don’t change our goal, we are likely to end up where we start (Chinese Proverb). At the dawn of the new millennium, both ordinary people and entrepreneurs are speculating about what the future holds.
Not only changes are taking place
The very concept of change is changing. A twelve-year-old girl says about her nine-year-old sister: “She belongs to another generation.” The younger sister listens to different music, plays different computer games, is interest in bulk lead other movie stars, has other heroes. Companies often fail to understand that their markets change every few years.