Imagine if you could know how interesting your pages are to your audience. That’s exactly what the average session duration metric — also available in Google Analytics — shows. With it, you can understand how much time a user spends browsing your website. After all, attracting the right audience may not be easy, but captivating them can be an even more complex task.
Also known as average engagement time, this is a metric that, the higher its number, means the better the brand’s relationship with the user. In addition to trying to improve dwell times, it is also important to observe whether this duration is not decreasing, as this would mean a loss of audience engagement.
4. Pages per session
In addition to the time a person spends on your website, it is also important to understand the level of interaction. Although it is unlikely, there are several situations that can be count as dwell time, but which, in fact, are not directly link to engagement — for example, someone opening a page and not actually being in front lebanon email list of the screen at that moment.
Pages per session helps you better understand how interest your visitors are in the content you offer. With pages per session, you can discover information such as:
The level of usability of the website
The quality of the information offer;
audience aero leads engagement.
5. Page loading time
One of the possible ethical challenges factors that contribute to page ranking, page loading time can be measur by Google PageSpe Insights , as well as other equally free tools to understand the time it takes the user to wait for your site to load completely so they can use it.
This metric is essential, since the longer the wait time, the greater the chances of the user abandoning the page before even accessing its content.