Previously we defin Digital Marketing as the development and application. Of a strategy, compos of a set of digital techniques and tactics that seek to transmit. The value proposition of a product or service with the aim of generating sales between companies. Now we will link this concept to What is B2B Ecommerce? and we will define it as: the online sales cycle. For products or services between companies.
What does the B2B Sales Cycle include?
1.- Attracting customers through digital strategies that consider Google campaigns. Email marketing, Inbound Marketing, Social Selling Attraction, and Social Networks.
2.- Online Purchase or Quote: This considers from entering the website until making a purchase. For this the website must be attractive and your ecommerce, “electronic commerce store” or. Service Catalog” must be user-friendly.
3.- The dispatch of the product or contact with the client must be highlight. For being efficient and at the precise moment, always venezuela phone number library avoiding generating uncertainty. In the client.
4.- Post-sale: It is essential to enhance your B2B ecommerce with loyalty actions, this way you will always be in the minds of your customers.
How to implement a B2B Ecommerce?
Why is it important to consider B2B Ecommerce?
Companies are becoming more digitaliz every day and perform a large part of their tasks from a computer, notebook or for search engines to optimize product update phone. In this way, purchasing executives look for suppliers on the Internet, decision makers create links and look for information on sites of interest, and technical validators study on specializ pages while those in charge of operations quote solutions online.
All this means that the entire flow
Of online purchases is connect, and our goal is to position ourselves to be the first to appear in their Google searches, to be their references on Linkin, to always be close to them in their emails and to be part of the community on cz leads their social networks. If you manage to be close, so that they can take the final step to quote on your website, buy in your ecommerce or be persuad on your landing page, it will be easier.
You should always keep in mind that your B2B digital marketing strategy must support and make your B2B e-commerce viable. + Google ads + Linkin for better results.