B2B Digital Marketing: Supports you in being unique and creating a standard in your industry.
The demographics of companies are changing and B2B industrial sectors are no exception, and B2B Digital Marketing is responsible for this. Consider that nearly 50% of the workforce is millennial. This figure that I presented at B2B Leadership caused interest in the executives present and, even more so, by indicating that in the future many will be decision makers. Today, they may be in management positions, in some management positions, but in 5 years they will be making key decisions. What can we say about 2030?
Do we have a standard today?
If we start analyzing, there are different platforms that we use on a daily basis. For example, if we go to a personal context, the vast majority uses Linkedin. We can even go to a brief list of the different applications and platforms.
What does it mean to use Google? Using Google means asking a question, getting relevant information in a united kingdom phone number library structured way. Wonderful. What does Uber mean? Who of you has used Uber? What does Waze mean? There is a solution to life there, I know how to get everywhere. We all use these tools and now it is part of our daily life.
Then there is YouTube, where there is a diversity of videos
We can practically find everything we want. There is Netflix, where I have entertainment on demand. There, they learn from my doppler academy: keys to building your personal brand tastes and those of others, in order to generate productions and become competitive.
AliExpress has made me trust enough
To buy a product in China and have it arrive in 60 or 90 days. 15 days, if one of the buyers is a premium buyer. But we are willing to wait all that time for a product. That is a process I never thought would happen so cz leads quickly: Having the confidence to use a credit card on AliExpress and wait 60 days. Does anyone remember when you made your first purchase on AliExpress? The anxiety you had about whether or not the product was going to arrive. I was anxious. Afterwards, the second purchase is much easier. The third, the fourth, you buy impulsively.