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Bot traffic: what it is and why it is dangerous

When we talk about malicious traffic, we mean the use of bots for specific purposes: Statistics manipulation. Us to fake the growth of visits, views and other indicators. Creates the impression of popularity of the WordPress site. Repeat cheating. Multiple visits to a resource from different IP addresses, proxy servers, to simulate an increase in traffic.

Forgery of user agents

Sending requests with fake browser source codes, OP, thereby creating a picture of a variety of sites supplying users. Sending requests from a fake resource. A picture is creat of receiving transitions from reliable sources (search engines, social chinese overseas africa number data networks). Performing human-like manipulations. The bot clicks on videos, advertising links, etc. Us to influence metrics. Implementation of scripts for spam mailings. Bots are “sent” by competitors who want to “squeeze” the WordPress site to the bottom lines of the search results in order to rise themselves.

special data

Another option is possible, poor-quality

Work of an SEO specialist who relies on spam, a momentary result. In addition, the resource can turn into a random “testing ground” for an in today’s digital meical chat IT specialist training bots. Bot traffic: what it is and why it is dangerous. Image by vectorjuice on Freepik. It is not difficult to understand that spambots have appear on the site – links to suspicious sites appear in messages, the database begins to grow due to fake contacts.

This leads to problems with leads, analytics

Loss of trust among search engines and users. The resource loads more slowly. Any of the options will lead to a lower rating, a drop in conversion bulk lead and a decrease in profit from the online project. If bot traffic (robotism) reaches 10%, then most advertisers see risks and prefer to look for other sites. How to determine the robotic nature of a website How to feel that a threat is looming over the site, reliable protection from spam bots is requir . There are signs that allow you to detect uninvit guests Displaying.

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