Inbound links to your site work on recommendations, word of mouth, to attract visitors to your platform. These referring domains that send you juice must be in line with your theme. Without being numerous, these external links (backlinks) must above all be of quality! Indeed, backlinks bring popularity and credibility in the eyes of Google. It is one of the essential pillars of natural referencing! We explain to you how to develop a relevant backlink strategy.
What are backlinks used for
What to do before a link campaign?
How to acquire quality external links?
The best backlinks strategy
What are backlinks used for?
Backlinks (or inbound links) are links from a site external to yours and directed to your site. For example, site X has an article about a product that you sell and creates a link to the product page of your site. The more backlinks you have, the more likely you are to receive traffic from the original site. The more external traffic you receive, the more search engines consider the content of your site to be qualitative. Acquiring backlinks is therefore essential in your SEO strategy, because it increases traffic and SEO. However, if poorly prepared, a backlink czech republic phone number library strategy can do much more harm than good. On the other hand, it often takes a lot of time. For this reason, you will first have to prepare your site before the campaign, have a qualitative acquisition strategy and avoid the unfortunately common mistakes that can sabotage all your work.
What to do before a link campaign?
To do this, you will need to check its architecture, optimization and the quality of its content.
Good site architecture requires fewer backlinks
If your site architecture is correct, you will need fewer backlinks. Indeed, a properly organized site (good keywords, logical links between pages, well-placed content, clear organization chart) will be easier to navigate. The Internet user will stay longer and you will need fewer backlinks to attract traffic and retain it.
Optimize your site
Similarly, there is no point in wasting your time creating a backlink strategy if your site is poorly optimized. No one likes pages that take a long time to load, or likes 2. traffic & conversion summit landing on a 404 page or seeing poorly taiwan data formatted images. It is the pillar of any SEO strategy . A poorly optimized site will never be well referenced by search engines and will not generate traffic.