Express pick up their shipments at 5 p.m. instead of 7 p.m. A hotel customer can request a room not for a day, but only for half a day. Similar nes can open up new opportunities for the supplier. However, it may be too expensive for most suppliers to adapt to similar consumer nes. Taking care of the customer’s nes may be beneficial for some companies, but for most it will be an unprofitable strategy. Defeat through continuous product improvement Continuous improvement of product features is the right strategy, especially if the company can be a leader in this field.
However, not all product improvements are valuable
How much more will consumers be willing mom database to pay if they are told that the engine is better, the razor is sharper, the car is faster? Some products are being improv so much that there is no point in trying to improve them further. Defeat by making new products “Renew or perish” is often taught. It is true that some companies, innovation leaders, have earn unprecent profits by introducing innovations. However, it is difficult for the average company to expect success in innovation.
About 80 percent of new products are not in demand
In industry this number is about 30 percent. The dilemma companies face is this: if they don’t introduce new products, they will this happens not only for reasons disappear, and if they do, they can lose a lot of money. Defeat by going to high-growth companies Fast-growing markets such as solid-state electronics, biotechnology, robotics and telecommunications are attractive. Some of the leaders in this market have amass fortunes. However, the entry of an average firm into such a market will be unsuccessful.
Hundrs of new software vendors are entering
The computer graphics space, and only a bulk lead few remain. If the brand of a certain company begins to be perceiv by the market as a benchmark, such a company can enjoy growing sales and increasing profits. Microsoft Office has become the standard, and others – no worse – have been push to the side.