Here’s the process for this broken backlink opportunities strategy:
- find a certain page and run it through Check My Links to see broken links
- alternatively, run a backlink report on Ahrefs to locate them
- track down your piece of content that would fit in there instead
- pitch
The broken link strategy relies on you telling a website owner that there’s a non-working link on their page. Not only will you make them aware of an SEO issue, but you’d also do the work for them by recommending a link that fits in instead.
It’s assumed they’ll be grateful for it and replace the bulk email marketing services broken link with yours. In other words, the difficulty and the prospect’s mindset are a bit easier here.
How to create backlinks with guest posts
The process consists of five phases, more or less.
- Find guest post opportunities (discussed earlier)
- Set up a .csv file and gather emails/form inquiries
- Send a pitch
- Write the article
- Make sure it gets published
However your process ends up looking, I’ll at least help you out with the email template. I’ve been guest posting a few years ago, after which I hit the pause button.
If you want to have all the eggs in your basket, you need here are some ways you can try to to do your homework and do your research on your prospects.
Because the more you’ll show them that you understand their goal and top priorities for their content, you’ll assure them and they will be more willing to discover what you’re suggesting.
Getting featured on podcasts to get backlinks
Although most of these don’t bring any SEO value, they are still gold. Remember, it’s about generating quality traffic too.
Whatever the word “conversion” means for your business, it’s always a good idea to have whatever links in places where your audience spends time.
List your tool to create backlinks
Basically, you segment out all the articles that list specific tools under different categories. You probably know how popular posts such as “Best X tools for Y” or “Z tools every sales team needs” are.
Have a spreadsheet with these contacts ready, scrape down their emails and send them your pitch. My advice is to have a blurb and a screenshot ready for them to include canada email lead it asap, with your backlink and anchor text. This way, there’s no heavy push on their end to make it happen.
You’ve done it for them.