If a product has different colors, make sure you have photos that showcase each one. You can even accompany it with text that highlights what makes your product different. High Quality Photos Of Beauty Supplements In terms of SEO, make sure you add the right alt text to your photos. Try to make your alt text as descriptive as possible to make it easier for Google’s algorithm to understand the type of products that you are selling. you’ve secured high-quality photos, it’s time to work on your copy. Your copy needs to be able to accurately describe your product while also enticing the customer to purchase it. If there are more details about your product that you couldn’t put in your photos, feel free to incorporate them into your copy.
In terms of SEO, your copy is the perfect
opportunity for you to target a customer’s pain points. Make sure that the customer knows exactly how your product can help solve their problems or concerns. Depending on what type of industry you’re from, there are different essential pieces of information that should be present on your product pages. For example, product pages for medicine should have important information such as the proper serving size and warnings for types of people that the medicine may have an adverse effect on. High Quality Product Page Copy Add Searchable Keywords Besides thinking about what type of information customers want to see on your product, it’s also important to integrate information that Google wants to see.
One of the best ways to do so is to add searchable
keywords to your product pages. The right keywords can help the algorithm understand what your page is about. Take a look at one of our new clients, a corporate uniform supplier. We incorporated the keyword “Delta Plus Harness Philippines” into their “Fall Arrest” product category page. In just under a month, they went from the 28th spot to the number 1 spot on Google. Product Page Meta Data With Keywords Integrating keywords into your headings, copy, alt text, and meta data can increase your visibility on the SERPs as well as the number of keywords that your website is ranking for. Utilize Schema Another way to make your product pages stand out on the SERPs is through schema.
With different types of schema, users can learn
more about your product before they even click on your page. These bits of information can increase the chances of your customers becoming interested enough to choose your product over other pages. Some types of schema useful for e-commerce websites are Product Schema, Ratings Schema, and Price Schema. Here’s what product pages with schema look like on the SERPs. Product Page Schema Take Into Consideration UI/UX Last but definitely not the least, take your UI/UX into consideration. You don’t want people to just click on your page, you may also want them to move to the next stage of the sales funnel. To do that, you need good website navigation.
If you have multiple product types, separate
them by category so it’s easier for bahrain phone number library customers to go through them. If you sell intricate products, make sure customers can zoom in to see the precise details. If you have product features that you want to highlight, make sure you place them as part of your above the fold content. Google has released their annual Webspam Report for 2020 where they disclose information about their fight against spam on the web. Much of the report is the usual but there is still some information here that is interesting and we’ll break it down in this blog post. More, more, and more Spam According to the report, Google discovered 40 billion spammy pages every day in 2020.
This is 15 billion more than what they reported
in 2019. Despite Google’s warnings and efforts against spammers, they just keep rising up in numbers but I personally don’t think that the increase in numbers is alarming since Google is able to do a great job in making sure these spam pages don’t reach the user level. Amping Up AI to Fight Spam Google has always been advance when it comes to artificial intelligence and it’s no surprise they’re using it to combat spam. In the last year, Google built their own spam-fighting AI which is a combination of their deep knowledge of spam and their AI capabilities. According to the report, the spam-fighting AI helped Google reduce websites with auto-generated and scraped content by 80% in 2020.
It is quite impressive considering it went
up by only 60% from 2018 to 2019. Website trackingcontent managementdocument management resourcestemplatesuse aseshelp Hack Spam is Still Prominent Hack spam is one of the most annoying forms of spam as it affects both users and website owners. Not only can it mislead users but also it can negatively affect a website’s rankings if not taken care of. Hack spam was as rampant as ever in 2020 and many websites remain vulnerable to these attacks. Although Google was only able to improve their detection capabilities by 50%, they claim that they were able to remove most hacked spam from the search results. I think this is an area where they certainly will be focusing on moving forward but Google can only do so much when it comes to hack spam.
When a website gets hacked, Google can only do
two primary things; first is to avoid showing taiwan data hacked pages to users in the search results and second is to inform the webmaster that their website security has been breached through Google Search Console. The real defense starts with website owners and it is our responsibility to make sure our websites are secure. Taking preemptive measures such as installing security certificates, securing log-ins, and choosing a secure hosting service all matter more, and believe me when I say that money spent here is an investment. It’s much more difficult to clean up hacked pages WebspamReport2020_EverySteps Another interesting piece of information that Google shared in this report is the diagram of how they automatically filter spam in the search results.