A good data analysis is essential in order to make them profitable and to be able to develop the best commercial strategy for your company. So, should you favor a quantitative analysis or a qualitative analysis during your market study or satisfaction survey ? Is it better to draw up a one-shot analysis or to extend it over the long term? At Phone Partners, we consider your data as the fuel of your commercial development. Whatever the degree of maturity of your company, we work on the analysis, collection and optimization of the strategic, operational and multichannel exploitation of data in order to ensure your commercial development .
Data analysis: quantitative or qualitative?
> Quantitative analysis is based on phone number library raw and concrete data, mainly in numerical form (figures, statistics or tables). This structured data validates the general points of your analysis.
> Qualitative analysis is done using opinions, views, impressions and opinions. Rather, it allows you to describe a subject and explore it in more depth. With a qualitative study, it is possible to have precise content on the motivations, reasoning and attitudes to be analyzed.
A quantitative analysis therefore has the advantage of providing you with precise and quantified information on the behavior of your customers, for example. But thanks to qualitative analysis, you will be able to learn more about the motivations that push them to have this behavior, and for example what they expect from a service or product like yours. As you will have understood, a qualitative analysis requires asking open questions (without a typical “yes” / “no” answer).
Qualitative analysis can be done in various study settings such as telephone or physical interviews, case studies, focus groups or behavioral studies. In all cases, the more human factor seems important to us. Also note: qualitative responses require a greater commitment (of time, energy and thought) from your customers or prospects than responding to a quantitative study.
The ideal is of course to adapt a clever mix of analysis types to respond in a personalized way to the problem of your company. And that is where we come in! The main thing is to be able to respond to the needs of your business in a precise way…
Data analysis: one shot or long term
Once again, each of these a netlinking campaign to optimize your natural referencing types of analyses has advantages and disadvantages. The “one shot” allows you to have a result at a specific moment. This can be useful at certain times in the life of your company, to better understand customer or prospect behavior for example.
Long-term analysis provides the opportunity to define the evolution of data over time, whether over a year or several seasons.
Our specialty? Knowing the specificities of each type of analysis and knowing how to adapt the analysis to the demand of our clients.
The satisfaction survey: a clever mix of qualitative and quantitative analysis
We want to provide you with a bfb directory detailed knowledge of everything that makes up your company’s environment. Do you know exactly what serves or harms the image and reputation of your company?
By carrying out a satisfaction or awareness survey, the business manager has a clear, precise and precise view of the perception of his offer and the opinion of his prospects and customers on the company. It is a marketing tool of prime importance, the customer satisfaction survey makes it possible to identify strong and weak signals to know what to act on in a hierarchical manner.