In the age of universal online networking, if a company does not know how to do Differences online marketing, it will really face elimination. This is true for companies and individuals. Whether it is a company or an individual, when building their own brand , they must learn to market themselves.
Internet marketing and traditional marketing are essentially different in terms of marketing means, methods, tools, channels and strategies. But their purpose is the same, which is to sell and promote goods and services and strengthen communication and exchange with consumers. Internet marketing is not simply marketing networking. It has not deviate from traditional marketing theory . The 4P and 4C principles are still suitable for Internet marketing to a large extent. The so-call 4P refers to product , price, promotion and place, and 4C refers to consumer, cost, convenience and communication.
Online marketing vs traditional marketing
First, from the perspective of products and consumers. In theory, general goods and services can be sold on the Internet, but in reality, the sales of more intuitive and easily identifiable goods such as electronic products, audio-visual products, and books are better than other products and services. From a marketing perspective, most products can be market through the Internet. Even if the final transaction is not reached through the Internet, the publicity and communication functions of Internet marketing still need to be taken seriously. Internet marketing can expose products or services to a large number of people, can truly face consumers directly, implement differentiated marketing (one-to-one marketing), and formulate corresponding chile phone number library for a certain type or even a single consumer , and consumers can freely choose the content they are interest in to watch or buy. This is beyond the reach of traditional marketing.
Traditional marketing vs digital marketing
Secondly, from the perspective of price and cost. Online marketing directly faces consumers on the Internet, reducing the intermediate links such as wholesalers, retailers, and stores, saving greenletter: you have to pay for education costs, and reducing sales costs. Therefore, the price of goods can be lower than that of traditional sales methods, thus creating a greater competitive advantage. However, it should be noted that the mailing and delivery costs of goods will also affect the sales cost and price of goods to a certain extent.
Traditional marketing vs modern marketing
Thirdly, from the perspective of promotion and convenience. In terms of promotion methods, online marketing itself can adopt e-mail, web pages, online advertising and other methods. It can also learn from the promotion methods in traditional marketing. Promotional activities are generally requir to be innovative and attractive to consumers, so online marketing must also have material data and novel promotion methods. In terms of convenience, on the one hand, Differences online marketing provides consumers with the convenience of choosing and purchasing the goods and services they nee without leaving home, but at the same time, it also reduces the directness of consumers facing the goods. Due to the honesty and credit of the merchants, the absolute authenticity of the information on the Internet cannot be guarante. In addition, online shopping requires waiting for the merchant to deliver or mail the goods, which brings inconvenience to consumers to a certain extent.