If you want your company to stand out from the competition, differentiation in the market is going to be essential. To do this, you have to know what you can offer buyers that other companies cannot (a better price, higher quality of your products/services, etc.) and position yourself in the market based on that.
2. Marketing Plan and platform to carry it out!
2.1. Marketing Plan
The market is constantly changing. When creating a marketing plan, you no longer only have to take into account the more traditional aspects (SWOT, objectives to be achieved, etc.) but you must also focus on the new platforms that have shareholder database appeared and are becoming more and more important, such as social networks. In fact, 60% of people learn about a product for the first time on Instagram and 75% visit a company’s website after seeing a post from it.
2.2. Marketing Platforms
hubspot is the best marketing platform for startups
To carry out all the necessary operations in your company, there are different platforms that can help you such as HubSpot , Marketo, WordPress, Rock Studio, Contently, Coobis etc. As you can see, there is a wide variety of them.
In general, all of these applications will help you centralize and make keyword research: the foundation of an effective funnel your digital marketing tasks more flexible , such as content creation, lead management and database, web analysis, SEO monitoring, etc. Without a doubt, having a marketing automation tool is of great importance today.
3. Digital presence
3.1. Website+Blog
For your website, we recommend that you make it as attractive alb directory as possible based on your target audience. To do this, create an image (colors, fonts, etc.) that will identify with your brand. Make your page very intuitive to make it easier for people who visit it to quickly find what they are looking for. It is also important that your website loads as quickly as possible, thus avoiding losing 7% of conversions. A very important aspect of your website is going to be the blog.