If you want to stand out and have your potential clients look for you for your exclusive communications, focus on being attractive and offering quality material. Fernando mentioned the content strategy promoted by Doppler , which is based on constantly offering new materials to keep our community up to date with the latest trends in Online Marketing.
If you wish, you can take a look at the publication structure that our Blog follows , advertising database constantly updating its posts with new articles, as well as our Resources section where you will find infographics, webinars, video tutorials, whitepapers and the most complete and attractive ebooks . The effort is worth it and that makes us happy!
Remember that you must be
A consistent between what you offer and what you ask for . There is nothing more disappointing than filling out a long form and receiving two simple sheets of paper with redundant content in return . It is also interesting to carry out Guest Posting and partnership actions offering excellent quality material with benefits for both parties. For example, you can ally yourself with a product or tool that complements your proposal , in the best Doppler and Lander style .
4- Online seminars and training promote incredible interactivity.
Webinars, hangouts or podcasts (audio content that can be shared on Soundcloud or YouTube ) are not only trendy, but also channels for discussing new ideas or industry news, building loyalty and generating good databases. Don’t be afraid of the microphone! By simply preparing your seminar with relevant information, you can make this medium your main source of subscribers .
Dare to play with your potential client
There’s nothing more fun than using quizzes as a subscription strategy. A quiz is an online game or turkey data contest in which players win by correctly answering a series of questions. The mechanics of this gamification strategy will make loyalty form a vi subscribe to our newsletter rtuous circle starting with the shared fun of the game .
Fernando suggests you try Interact for free to attract potential customers and generate positive emotions associated with your brand and entertainment .
Don’t underestimate the traditional value of events.
Business meetings, trade shows, trainings and industry gatherings remain a vital niche for generating real customers. If you are one of the organizers, make the raffles and stands attractive and offer something distinctive in exchange for the data of the attendees.