The primary task of a startup is to acquire new customers . Acquiring customers is costly, and the most direct way is to spend money to buy them. Internet marketing, as an important way to acquire customers online , is a method worth trying.
We know that the common ways to acquire customers are as follows:
1. Media Advertising
The key to whether a company’s advertising is successful is whether the money spent has brought in interested sales leads. To achieve this, not only does the advertising information need to reach chile phone number library directly , but the value that the company provides to customers must also be seen from the advertisement.
Typically, television advertising is the most expensive option. Taking television advertising as an example, focusing on programs rather than channels or broadcasts sets a clearer direction for the delivery of resources.
Radio also allows companies to choose time slots and programs to advertise on , and some can even sponsor weather or traffic reports at a low price.
While newspaper circulation has declined in recent years, newspapers can still be a great option for attracting new customers, depending on the market your business operates in. If your business targets people over 55, consider publications that older people have long relied on for information.
2. Internet Marketing
Word of mouth or recommendations from past customers on the online marketing is not only a low-cost way to acquire new customers, but it is also a good way to retain customers. More importantly, recommended customers are more likely to buy over time and are likely to bring in more customers.
How to get customers to recommend voluntarily? Provide customers with you add up the numbers or services that exceed their needs! However, you must clearly know who the “perfect ideal” customers are, so that you can communicate with the target customer group on the Internet. You can also focus on your products or services to meet customers’ detailed needs, suggestions and expectations. Then, you need to seek recommendations from satisfied customers and find ways to thank these customers who continue to help the company promote the business.
3. Business cooperation
Cross-industry cooperation is also a win-win approach. In this kind of cooperation, other companies have the same target customers as your company, and material data and other models, they can further improve your company’s performance. They may attach a coupon or other discount to your product. Such examples include: cooperation between high-end hair salons and high-end car dealers, cooperation between lawyers and accountants, etc.
As long as there is ongoing value in shared customer resources, strategic alliances will generate a large number of referrals that will benefit the company over time.
In summary, if a new company wants to acquire new customers, the lowest-cost method is online marketing. The cost is low and the effect is controllable. As long as it is well operated, it can bring a lot of customers to the company in the early stages.