With the YZY Boot, the company has moved away from the sneaker model and printed boots While Zellerfeld shoes conquer the world’s catwalks, Schmitt receives numerous offers: to sell the project to a famous brand or an investor. At the moment, he refuses to sell the business and is looking for new opportunities for collaboration. Schmitt has no doubt that Zellerfeld shoes will one day appear at the Olympic Games. Does Zellerfeld have a goal to scale to the level of Adidas or Nike?
Many investors and sneaker manufacturers
Have already offered to invest in the business or buy it out. Representatives of Yeezy [Kanye West’s clothing and footwear brand – ed.] once called three times nepal phone number library a day. Understand: we cannot exist next to, and especially under the management of traditional athletic shoe manufacturers. Therefore, to every offer of investment and purchase, I confidently say “No.” Cornelius Schmitt, CEO of Zellerfeld What Entrepreneurs Should Learn From Zellerfeld’s Creator Gather a team of like-minded people Cornelius Schmitt was well versed in 3D printing, but not a fashion expert.
To launch his shoe brand, he began
By recruiting a team of talented designers who could set the bar high for the brand from the first pair. As a student in Germany, Schmitt was somewhat limited in his one of the biggest ones is equipment networking opportunities, so he made the most of social media to meet professionals in the US, which was one of the factors that contributed to his success. Set an ambitious goal Heron Preston came to work at Zellerfeld because he saw the light in Schmitt’s eyes.
He didn’t think about how he would make a lot of money
Above all, he set a goal to provide the whole world with shoes. Preston played a huge role in popularizing the project, but it wasn’t the money that attracted ws data him, but the light in the author’s eyes. Create a Marketing Strategy Schmitt quickly realized that all the hype around his project was created by famous designers. Attracting designers and fashion houses with a name opened the way for his brainchild to develop and prosper. That is why the creator of Zellerfeld focused on promotion through collaborations with designers. This bore fruit.