Surprising, isn’t it? But it’s true – your best influencers may be sitting right below you. So before you start looking for influencers, first look at your existing customers.

Find out who your biggest fans are?

These people posting about you are already loyal to your e-commerce brand.

So, check out their social media and see the number of followers and if they have a significant number of followers, reach out to them to find opportunities to collaborate.

2. Find influencers who specialize in e-commerce

When looking for influencers in your niche, the best place to start is with well-known and famous people in your industry. Industry influencers whatsapp australia will help spread your message faster and increase brand awareness among your target audience!

To find such influencers, set up a Google search for your industry-related keywords and see who regularly writes content or creates a video or visual to go with it. You can also search forums to see who regularly answers questions about your industry.

3. Find influencers who promote your competitors

This is another quick and easy way. Reach out to influencers who already work with your competitors. This doesn’t mean they can’t promote your products. On the contrary, the influencers who already write and post about your industry are more likely to share content about your company than those who never mention other brands in your industry.

You can find such influencers by top 5 pandadoc alternatives and competitors searching for industry-related hashtags on social media to see who regularly shares such content. You can even simply stalk your competitors’ social media.

4. Assess the authority of the influencer

When choosing the right influencer for your eCommerce campaign, you need to evaluate their authority. This will determine if they have relevant and organic reach that will help you achieve your goals. You don’t want influencers with fake or paid followers.

Consider the following influencer ranking factors to measure their authority:

• your number of followers
• Whether all their followers are real and not fake or bought.
• engagement rate of followers
• Alexa ranking of the website
• your content quality
• How much knowledge do you have about the industry?

5. Track your results

What you can’t measure is useless to your business. Like any other aspect of business, you need to track your influencer marketing KPIs. After your campaign is complete, look at the results to decide if the campaign was successful or needs tweaking.

For example, if connecting with a particular influencer results in achieving the number and quality of leads you were hoping for, run more similar aero leads campaigns. However, if you’re not meeting your goals with a particular influencer, you can either end the connection or develop a new strategy to see if you can get better results.

Here are some of the KPIs you need to track your eCommerce influencer marketing:

• number of website visits
• number of newsletter subscriptions
• Number of sales generated through affiliate links
• number of followers on your brand account
• interactions with the campaign hashtag
• The amount of new brand content created

TL, DR?

If the above section was too long to read, just ask yourself these questions when looking for an influencer:

• Can I see that this particular influencer uses and loves my product?
• Is the influencer’s target group relevant to my target group?
• Does this influencer’s existing content align with my brand values ​​and business goals?
• Do I want this influencer to represent my brand?
• Does this influencer have fake or purchased followers?
• Is this influencer included in my budget?
• Which platform do I want to use and which influencer is active there?

How to choose the best social media platform for influencer marketing campaigns?

Choosing the platform on which you want to run your influencer marketing campaign is a fundamentally important step.

Should you do it on Facebook, Instagram or Snapchat? What about Twitter and YouTube or even TikTok?

Well, the answer depends on two things: your audience and your goals.

Find out which websites or apps are popular with your target audience, which networks they are on and how they use different social platforms?

Then you need to consider your short-term goal.