Copying Twitter features is the dumbest way to build a rival service. Offering users the ability to publish short text posts is the least attractive form of communication you can think of in 2023.
Twitter’s power lies in the group of users that the service has gathered. Unquestionably, for many figures in politics and business, it is the Internet telegram marketing equivalent of an agora, where participants conduct discussions, test political ideas and establish relationships.
The service, thanks to its simplicity and many years of evolution, has created the conditions in which influential people have built their networks of contacts. Twitter has become a kind of “communicator for important things” for them, through which they can reach a much wider network of influence than the address book on their phone.
This network of connections is Twitter’s “killer feature” and its greatest competitive advantage. I don’t think any other platform can capture these users and their relationships.
Contents:
- Time for a serious Twitter competitor?
- …and Twitter itself has once again irritated its users
- Why does Coke Studio record songs?
- Where are the most AI startups in Europe?
- The bot will plan your vacation
- A New Way to Make Money on TikTok
- The end of fake reviews in the US?
- Netflix to Change know your target audience Advertising Strategy
- Who can make money according to AI?
- FIAT says no to grey cars
- Shorts
- Weekly Tool
- TikTok in employer branding. Knowledge from the blog
Time for a serious Twitter competitor?
Meta is officially joining a large group of social media companies looking to capitalize on Twitter users’ dissatisfaction with Elon Musk’s takeover of the platform. Threads is described as a “text conversation app.” It’s meant to be a place where “communities come together to discuss everything from what interests you today to what’s popular spam data tomorrow,” the App Store description reads. The Threads account is linked to your Instagram account. The app has already gained over 10 million users in the hours since its launch. Threads won’t be available in the European Union for now due to privacy regulations. In addition to Meta, other companies looking to lure disgruntled Twitter users include Bluesky Social, Mastodon, Substack with its Notes feature, Spill, and Post.news.