Although Reddit is not a key social platform for the average Pole, it is one of the most popular websites in the world:
- has well over 400 million monthly active users (MAU),
- the number of website users is still growing,
- is one of the most important resources take telegram advertising service of high-quality moderated content on the Internet,
- although it generates revenue from advertising, we are talking about hundreds of millions of dollars here, not billions as in the case of competing platforms such as Facebook or Twitter,
- Reddit is valuable to internet users and at the same time a loss to its owners.
The decision to introduce fees is driven not only by the desire to improve the company’s financial health, but also to prepare for a future of the web in which content warehouses like Reddit will be training data for AI.
In short: if AI wants to learn from Reddit data, it will have to pay for it.
Contents:
- Reddit Strike
- Netflix has reasons to be happy
- Meta, Music and AI
- What direction will Twitter’s CEO take?
- YouTube tempts creators
- Advertising Spend by GroupM
- When AI starts learning from AI
- TikTok is testing visual search
- Big blue IKEA bag
- Shorts
- Weekly Tool
- Mobile App Marketing. Blog Knowledge
Reddit Strike
In protest of the company’s policy, thousands of subreddits went private on Monday, which also caused short-term access issues to the site. What’s the deal? In April, Reddit announced that it would charge third-party app developers for you add up the numbers access to its previously free API. This is a way to recoup costs and boost the company’s profitability ahead of its planned IPO. The issue is how much developers of apps like Apollo, which help people browse content on the platform, would pay Reddit. Apollo founder Christian Selig has calculated that this would amount to around $20 million per year. Because of the unbearable costs, Apollo and other similar apps will disappear from the platform. Redditors believe that the company’s move is aimed at eliminating third-party entities. Despite widespread community outcry, the platform’s management is not interested in changing its policy for now.
📰 TechCrunch
📰 The Verge
Netflix has reasons to be happy
Why? Because the policy against password sharing is having the intended effect of increasing subscriptions. Since the new policy spam data was implemented on May 23, Netflix in the US has had four of its best days since January 2019. The average number of new subscriptions per day was 73,000 between May 25 and May 28, a 102% increase from the average in the previous 60 days. While cancellations are also up, the ratio of new subscriptions to cancellations has increased by 25.6% since May 23.