The hot summer days are approaching, but for online retailers, they do not bring (only) holidays. Summer is also an important sales season for many, and if you want to make the most of it, you need to start preparing for it in time. The month of June is the perfect opportunity to make a plan for your summer marketing activities.
And what will you do? Well, that’s entirely up to you, of course – will you hold a sale, maybe run a raffle, publish quality new content on your blog, or maybe just share a fun summer video? Whatever you choose, it is important to prepare well for your activities. That’s why we’ve prepared some great tips and tricks for you to prepare your email marketing campaign for the hot summer days.
Let everyone know about your activities!
The fact that you’re going to have a sale or a giveaway is great news, of course – but if people don’t know what you’re up to, your results probably won’t be very good. It is therefore extremely important that you start the promotion of your bulk mail masters summer campaigns in time and in the right way. And how can you go about advertising your summer sale or other activity?
Email marketing
Email marketing is one of the most effective ways to inform customers about your activities. Therefore, if you decide to have a summer sale, e-mail marketing is your first and most important weapon in the fight for the best sales results.
Social networks
If you’re not on social media, you practically don’t exist these days, so it’s important to regularly post your activities here as well. Be sure to promote your summer sale on Facebook, Instagram and other social networks where your potential customers are. We recommend that use analytics to understand you create visually attractive content for summer promotions that will evoke the right feelings in people and encourage them to buy.
Ads and sponsored posts on social networks
You can also promote yourself on social networks with the help of paid advertisements data on or sponsored posts. Both are a great way to introduce yourself to people who don’t follow your social media profiles yet.