Creative ideas help get people’s attention. Public relations costs less than advertising. The structure of the public relations campaign: 1. First of all, understand what the problem is, delve into the client. This is the most important thing to do a detail analysis of the situation. 2. Project objectives. You must clearly state the purpose of your campaign. Is it to raise awareness, do you want to change people’s behavior or is it to shape opinion. 3.
Knowing the target audience
You have to understand who your potential mom database customers are, what’s on their minds, what they feel, what their fears are, what motivates them. You cannot be guid only by your own thinking and your own attitudes. So, it is necessary to find out what people think. People are emotional, and only then do they find a logical justification for their decisions. 4.
Communication strategies, that is, how you will achieve the goal
The strategy will depend on the goals. For example, your goal is to increase awareness, which requires large mia. If your goal is to change behavior, then you ne inclusive actions. 5. Message of communication. This is the whole essence this happens not only for reasons of the campaign, which is told in 4-5 words. This is what you want to say and what people ne to remember. The message must be human. A person cares what he gets out of it. 6. Tactical public relations plan – how to implement everything. 7.
Project schule – what will be done and when 8. Budget
Know how much money you have, what you will invest in and what it will bring you. For example, Maxima and Lidl. Maxima feels competition bulk lead from Lidl. Maxima has money, it can compete. However, if there is not enough money, it is necessary to think about unconventional solutions. 9. Project results, effectiveness studies – what people understood after the campaign. So, this is the structure of a public relations campaign and you should follow it when creating your campaign.