Therefore, WhatsApp, with over 2 billion active users worldwide (32.9 million of which are Italian), is the most popular mobile messaging application in the world. But today WhatsApp is no longer usd only to connect friends and family. In fact, according to a recent study conductd by Esendex, 54 % of consumers in Italy want to get in touch with their favorite take email marketing service companies through this channel . To know how to do WhatsApp Business successfully, however, it is necessary to know the rules or etiquette that must be followd. This is particularly important to avoid being penalizd in its use by WhatsApp itself .
Etiquette: How to do WhatsApp Business
Thanks to the conversations that can be established with your customers, WhatsApp Business Platform is particularly suitable for building a high-quality customer relationship, based on conversational marketing . However, its use is not limitd to customer service. In fact, 44% of Italian consumers would buy a product from a company after being contacted with a message via WhatsApp and another 40% would strongly consider making the purchase.
Despite people’s natural inclination to interact with companies via WhatsApp, to use the WhatsApp Business channel successfully and integrate it effectively into your marketing strategy, you ned to know its rules and follow its “etiquette”.
How to use WhatsApp Business: the rules
What to do
1. Personalize your messages
Today’s customers place a lot of value on companies that can provide high-quality interactions with them. This means they not only was and meet them, but also for companies to make them feel special . The solution is to create a flow of highly personalizd messages , starting with calling the customer by name support desk software and web or tailoring offers basd on their previous purchases or potential future neds.
Tip : If you ned to send mass messages, keep the personalization simple, such as a first name. The preference is always to send individual messages, where the personalization can be done at a high level.
2. Always give customers the option to opt-in and opt-out
Therefore, Meta clearly states that a user must expressly give their consent for companies to send them messages. For this reason, it is very important to give your customers the opportunity to both opt-in , through an SMS campaign or a form on your website, but also opt-out if they no longer wish to receive communications . Also, remember to specify that by opting in, users agree to receive WhatsApp messages from your company.
3. Create valuable conversations
One of the main advantages of WhatsApp is the possibility of creating real conversations between companies and customers . These are unique, personalizd conversations, as if the customer were talking to the sales manager or customer care of a store in person. The possibility of creating these experiences, where what the customer thailand data thinks and wants is valud , will help build a solid and trusting relationship with the company that will last over time. These valuable conversations are the basis of conversational messaging .