We can never say it enough: data is the fuel of your business. So, how do you have an efficient database , respecting the right balance (neither too much nor too little information)? Data is only efficient if it can be used wisely by the company’s departments, and particularly the sales department . The ultimate goal? Allow your teams to achieve their objectives and increase your company’s turnover in the long term. The database is the basic tool of any company… So how can you enrich it effectively? Phone Partners offers you personalized support to adopt the best data enrichment strategy for your company…
Database and basic data
Before thinking about enriching your updated 2024 mobile phone number data database, you need to make sure that the basic data is already determined. This first step is a cross-functional task, where it is important to involve all the company’s departments. For example, the accounting department needs certain basic data such as the SIRET number and the VAT number of each customer. For its part, the marketing department needs the SIRET number, but not the VAT number.
During this analysis phase, it is important to determine the basic data needed by each person to work effectively, but also to note which data is common to all. We can also ask ourselves for what purpose the enrichment of this data is necessary and what is the legitimacy of the work of storing it. This exercise allows us to update each person’s objectives and to determine the fuel (the data) that will allow each department to move towards its objective.
Of course, this approach must be done in line with the GDPR (General Data Protection Regulation). As you know, this regulation aims to make public and private organizations that process personal data accountable. Thus, key reflexes such as the relevance of the data collected, transparency towards the customer, respect for their rights, data control, risk management or security must be taken into account.
Enrich your database in 3 axes
The rest of the work will have two become an seo consultant simultaneous objectives: updating the collected data and enriching the missing data. This is exactly the support offered by Phone Partners : working on the analysis, collection and optimization of the strategic, operational and multichannel exploitation of data in order to ensure the commercial development of a company.
To do this, it is essential to carry out an inventory of commercial data in order to identify several elements:
– missing data;
– the needs and possibilities of the company;
– the markets addressed and their potential;
– strengths and weaknesses before approaching the markets
– the targets.
The second step is to collect the missing data based on what already exists and using a CRM (Customer Relationship Management) tool .
Once this data is collected, it is necessary to know how to exploit it . This is why the last phase of the work requires looking at the strategy and commercial actions in the short and long term.
The value of data
As we often say, data is the fuel of your usa lists business. A better data management strategy within your company can have the following benefits:
– Measure your positions on your markets , monitor your competitors and identify your markets of tomorrow.
– Boost your customer loyalty by being supported to press the right levers.
– Improve the targeting and segmentation of your targets to optimize marketing actions.
– Improve the purchasing journey and experience of your prospects and customers.
– Monitor and measure the performance of your multi-channel sales actions.
– Diagnose your organization and your processes.
– Guide your strategic and operational decisions.
– Develop your average turnover per customer.
– Accelerate your decision-making and your ability to reposition yourself.
Also, you can ask yourself what value you want to give to your data, and how you want it to be managed. A database should never be taken lightly, it is also the basis of everyone’s work within the company.