You have created a blog for your online business , but your articles do not yet appear in search engine results? It is then time to optimize it to make it well referenced on Google. Here are some steps to follow that will help you improve the natural referencing of your site and see your articles appear on the first pages of Google.
Study your audience
Who are you writing for? This is the first question to ask yourself before writing your articles. Not taking the time to understand who you are addressing is one of the main causes of failure of a blog. Knowing who you are addressing will allow you to understand their needs, their way of expressing themselves, their expectations. Obviously, your audience must be made up of potential customers .
Even if you think you already know who you’re talking to, it’s best to confirm your assumptions. Dig into your site’s demographics, their interests. Spend time on industry-related forums and social media. The more you have a clear idea of who your audience is, the more qualified visitors and potential customers you’ll attract to your blog.
Finding the right keywords
The second step, perhaps the longest, is the search for keywords to insert in your articles . These are the keywords that you will position yourself on search engines. This research is in-depth work that will require time.
First, you need to think about the user’s intent : what should they search for to find your article? What words will they use? There are 4 types of queries: informational china phone number library queries, navigational queries, transactional queries, and commercial queries. Each type of query prompts you to use different keywords.
Vary between articles based on current trends , the most searched topics (use the Google Trends tool for this) and articles with a long lifespan, such as a tutorial, a guide or a frequently asked questions. You will sometimes need to update these articles.
Finally, you will need to focus primarily on long-tail keywords . These are key phrases, made up of several words, that constitute specific searches that generate little traffic but more conversions . There are different tools to find relevant long-tail keywords, such as Answer The Public and Google’s autocomplete.
Develop a content strategy
To avoid getting sidetracked when writing articles, you know your target audience need to put in place a global strategy by answering these questions:
Please note that an SEO agency can help you establish a taiwan data content strategy after carrying out an initial audit of your site.