After Black Friday , the peak shopping period, sales are certainly the most important event for the retail sector to bring customers back to the store and work on the loyalty of historical customers . Planning your marketing campaigns in advance therefore becomes essential to bulk email marketing services communicate promptly with your target before all your competitors do. Choosing the right channel is an integral part of planning . Sending SMS for sales is an excellent opportunity to contact customers promptly and directly.
Why write to customers about sales
The main objectives of sending sales SMS to customers are:
- Inform them about sales and promotions
- Encourage them to return to the store, physical or virtual
- Send exclusive discount codes to retain loyal customers
- Communicate special opening hours and openings
- Announcing End of Series Stock at Rock Bottom Prices
SMS are one of the best channels for communicating sales . Thanks to their high opening rates within minutes of receiving them , SMS stand out from other promotional channels for their immediacy more than customers worldwide and speed of delivery, simplicity and the fact that they can be read on any type of mobile phone .
In addition to the golden rules of mobile marketing via SMS , there are other aspects to consider when writing SMS for sales, to make them even more effective in a period of intense communications.
10 Golden Rules for Writing Effective and Convincing Sales SMS
Sending SMS during sales offers those in the retail sector the opportunity to close the year on a high note or push summer sales that may have slowed down. It is also a good time to try to clear warehouses of items from previous collections. At the same time, it offers buyers the opportunity to be informed and take advantage of offers . Finally, including promotional campaigns in your communication plan is part of the idea of developing a strategy aimed at building customer loyalty by communicating with them regularly.
1. Make a clear offer
In a period of intense communication such as the sales, it is important not to confuse the customer with original and complicated promotions . The promotion that is proposed must be clear, easily understandable and must be the main object of the communication.
2. Write simple sentences
The best language is the most concise and direct . Don’t use high-flown terms to explain that “the whole collection is at 50%”.
3. Write short texts and add a landing page
An SMS is 160 characters long. This does not exclude the possibility of chaining multiple SMS together to give more information to your customers. However, if you opt for a clear offer, an SMS should offer enough space. If it is really necessary to provide additional information, add the link to a landing page . You can create it directly from the Esendex platform and insert text, images, maps, social buttons and link it to your SMS campaign or share it via email and social media.
4. Call to action
Including a call-to-action (CTA) such as “Come to the store” or “Visit our website” is an important element if you want the recipient to respond with a concrete action. Adding a clear invitation thailand data to perform a specific action will help the customer be guided in their purchasing process, without getting lost along the way.
5. Include a coupon
Encourage your SMS recipients with a small additional discount for the sales, which they will get by presenting the SMS at the checkout . You can decide to reserve this initiative only for the most loyal and long-standing customers, to make them feel special, pamper them and retain them. Alternatively, you could also send a coupon to dormant or lost customers, that is, those who have not visited your site for a long time or have not come to the store. An extra incentive to purchase could be the right push to make them come back.
6. Remember dates and deadlines
Indicate clearly and precisely the start and end date of the sales. This way you will avoid customers missing out on the opportunity and a possible sense of disappointment. If you decide to do pre-sales for your loyal customers , remember to specify the date clearly in the promotional campaign reserved for them. Finally, send a message to remind them that the discounts are about to end . Inducing a sense of urgency increases the reaction rate to the message.