Because domains like samsung.com or toyota.ru are obvious and do not raise questions. This technique increases brand recognition on the Internet and allows users to associate the company with its web address. First, not every brand name is suitable for use as a domain name. We will talk about this later. Second, if the trademark is not yet promot and will not become popular in the future, this method will be ineffective. №2.
Key words A good option for a domain
Can be a target query by which the site will be promot . Key phrases in the address help improve search engine optimization and attract the chinese uk attention of users, since they directly indicate the content of the web resource. Choose the most frequent key, by which the target audience will imm iately understand what you offer. For example, arendaserver.ru or plastica-okon.rf. But be careful: if you overdo it with keys, search engines can consider.
It spam and impose sanctions on your website
In addition, it is extremely important to maintain relevance: come up with a name that really matches the content, otherwise there will be no keep current patients and increase sense in it, and SEO will only suffer. Choosing the right keyword is not as easy as it seems. Consider the development paths of the company, so as not to end up with a domain-key that is no longer relevant to your business. №3. Abbreviations We have already said that not every brand name can be effectively us as a web address.
Sometimes it consists of several words or contains letters
That have a complex transliteration. Imagine material data if the full name of the organization was us as a domain for the Izhora Pipe Rolling Plant website. Instead, they came up with the domain itpz.ru, which is an abbreviation. And that is correct. Such abbreviations have a more positive effect on promotion, since they are easier to remember and easier to reproduce in the address bar.