If you’re reading this article, you’re probably struggling to generate quality leads for your business. You’re not alone. Many marketers consider lead generation to be their biggest challenge.
With so many resources claiming to have the best lead generation strategies, deciding what to do can be confusing. This article will share seven effective lead generation techniques you can use to generate more leads for your business.
1. Use social media remarketing to re-engage website visitors
Much has been written about using social media as a first touchpoint for lead generation. While Facebook and other social networks are very effective at grabbing customers’ attention, you can use remarketing to reach leads that may have fallen out of the funnel.
When we talk about remarketing, we are referring to a form of digital marketing that involves showing ads to users who have visited your website but have not performed the desired action. It’s easy to set up a remarketing campaign for Facebook and other platforms.
To create a remarketing campaign, whatsapp aus kambodscha you can create custom audiences on Facebook based on website traffic , app activity, or other behaviors. When a user visits your website, the code automatically downloads a cookie to the visitor’s device and adds the user to your retargeting list.
When the user visits their social media feed, they will see an ad for your business. For example, if you visit the Vue Glasses website, you can expect to see the following ad in your feed:
By launching a social media remarketing campaign, you give your business a second (or more) chance to reach website visitors and convert them into leads.
2. Know what type of paid ads to use for specific stages of the sales funnel
You can’t rely solely on organic search or social media marketing to generate traffic and leads for your business. If you want to expand your reach while also targeting prospects at different stages of the buyer’s journey, you need to consider using paid ads.
However, regardless of where your prospects are in the sales funnel, using generic paid ads won’t get you the results you want. On the other hand, how to create mailgun popups to drive email signups marketing content displayed at the right time will help you generate the leads your business needs.
Let’s look at the sales funnel stages and the types of paid ads you can run at each one. The sales funnel is a proven marketing model that takes aero leads human psychology into account to help you develop more effective marketing campaigns.
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At the top of the sales funnel , people aren’t aware of your company or what you do. They probably need help with something but don’t know the solution to their problems. You need to raise awareness of the pain points of this stage of the funnel and introduce your brand.
Many of these potential customers start by asking a question on Google. For example, someone who wants to learn a foreign language might perform a search like this:
The above ad does not promote BaseLang.com’s Spanish lessons, but rather an article about different methods students use to learn the language, which is consistent with the Google user’s intent of discovering ways to learn Spanish.
Prominent dog breeding platform, Breeding Business.com is another great example of using content to strategically drive leads to their website. Founder Lazhar Ichir says, “ At Breeding Business, we regularly update our platform’s content with rich content that answers a variety of the most commonly googled questions to directly answer our target audience’s questions and drive them to our website. It’s very effective. “