Directed to a specific Buyer Persona . Dedicate a post to each topic and do it in a tone in which your audience understands you. Always include links to other pages and your posts that have to do with the topic you are dealing with. With this, you will improve your ranking in search engines, thus being able to increase your organic traffic by up to 26% according to BP Studios .
3.2. Landing Pages
Landing pages can increase your leads by 55% by simply increasing them from 10 to 15, according to a study conducted by HubSpot on 7,000 companies. Your landing pages can always include an attractive title, a CTA, a form, and useful and specific information. We tell you much more about landing page strategies in this post .
3.3. Conversion
To carry out and improve conversion, the Inbound methodology is your number 1 ally! This strategy is based mainly on attracting customers with useful and relevant content. With an Inbound Marketing strategy , you don’t need to nurse database make an effort to attract the attention of your leads. Since by creating specific content, you will attract qualified prospects and, consequently, improve conversion.
Inbound methodology is important in marketing for startups
You need to keep an eye on every element of the conversion process and optimize it by performing A/B testing and seeing what works best, although we can already tell you something that will help you a lot: videos on improve your content strategies landing pages. These will allow you to achieve up to 86% more conversions .
4. SEO Strategies
SEO is essential to achieving good search engine rankings. One notable fact is that according to Hubspot, 60% of marketers say that inbound (SEO, blog content, etc.) is their highest-quality source of leads .
4.1. Pillars/Topic Cluster
The Inbound methodology has given rise to concepts such as alb directory pillar pages or topic clusters, but what exactly are they?
Topic clustering is the way to structure all the content on a website related to a main topic, and within this, the most important thing is the pillar pages . To make your pillar pages efficient, you can offer unique content, use synonyms and words related to the main topic, make the page easily accessible from other areas of the website, etc.