Some examples of monitoring tools are RD Station, Hubspot, SEMRush, and Google Search Console.
A common mistake for those who are just starting to plan the monitoring of digital marketing actions is to check data from different sources. Although the results present by platforms such as Google and Facebook are reliable, they vary depending on the location where the data is collect.
So, if your company decides that it is important to check the number of visitors to the website, it is also important to define the source from which this information will be collect.
Another important point is defining the monitoring frequency
Even though there is no india email list ideal frequency for observing metrics, the ideal is for measurements to take place monthly or biweekly. It is worth noting that, in the case of specific campaigns, this period tends to be shorten to a weekly, daily or even hourly frequency.
Create reports to make it easier to view results in digital marketing
More than just tracking all this data, it is important to transform the numbers into visual information. This way, in addition to understanding what is happening more quickly, you can share the information with other people in the company.
As you can see, measuring results in digital
Marketing is a very aero leads important task for optimizing business results. This work helps you take advantage of opportunities, ruce the risk of campaigns that don’t convert, and provides insights for marketing and sales teams to better relate to your company’s audience.
If you realize the post and blog checklist photo importance of this subject and how it contributes to the functioning of your company’s digital marketing, subscribe to our newsletter and guarantee quality content about marketing and sales directly in your email inbox!
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