Pop-ups have proven to be very useful when it comes to converting visitors into leads! so online marketers try their best to utilize their full potential whenever they can.
When you get enough qualified leads! your business automatically rises to higher levels as your sales increase day by day.
These leads are people who have shown strong interest in your product or service and are willing to go through the entire buyer’s journey.
If you plan to use pop-up windows as part of your business strategy! make sure to use the effective ones if you want to collect as many email addresses as possible.
In this article! we’ll explain what the key elements of an effective popup lead capture strategy are! so pay attention and read on!
1. Work on the design of your pop-up
First of all! you need to work on the design of your pop-up and strive to make it exactly according to your needs and taste.
You also need to make sure it looks professional! country wise email marketing database as you definitely want to make a good impression on your visitors.
Your pop-up needs to match the style of your website! so you need to use the same color palette ! fonts and the like! but it also needs to be distinctive enough to grab your visitor’s attention.
If you want to create beautiful and high converting pop-ups that also look professional! use the tool called Poptin .
This pop-up builder allows you to create and customize pop-ups according to your taste with its amazing drag and drop editor.
With just a few clicks you can change colors! fonts! sizes! add or remove text! images! logos and more.
Design is very important because it means that you care about the appearance of your company and that your goal is to satisfy your future customers with a pleasant visual presentation.
This way! they build trust and it becomes much agent email list easier to convert them into leads.
Draw attention with your design and keep them on your website longer with your great offers.
2. Use an exit-intent popup with a clear exit option
You don’t want to annoy your visitors by making them feel trapped.
Therefore! it is important that your pop-up window is created in such a way that it clearly provides the option to close a pop-up to avoid irritating leads or turning them away forever.
They need to feel comfortable entering your eCommerce website from the start! so you don’t want to leave a bad impression by not establishing a clear exit method.
These exit methods can vary! but the two most commonly used are:
The first method is a simple! intuitive method how to convert more leads with coupon marketing that helps your visitors easily remove a pop-up if necessary! and the second method gives your visitors the option to choose whether they are interested in an offer or not.
A design brand Ugmonk does it like this:
Try to improve the usability of your website as much as possible to provide your visitors with a pleasant experience.
The exit intent trigger is designed to prevent visitors from leaving your website! such as on the registration page or in the shopping cart! which is always a good tactic to maintain attention and take advantage of the last chance to convert visitors into leads.
Take full advantage of exit-intent popups to get more sales and don’t forget to pay attention to all the details! including an obvious exit option.
3. Use a slide-in after a certain percentage has been scrolled and be polite
After someone has scrolled a certain percentage down a page! a good strategy is to insert an effective slide-in.
This is a spontaneous! unobtrusive way to present an offer to your visitors! as the pop-up appears after a while and does not negatively affect the overall impression.
You can politely ask your visitors to sign up and grow your email list! or you can remind them that they have not yet completed a particular purchase.