Not only is it very expensive for the imitator to duplicate the activity of the leader, but in the end, its activity also becomes a pale duplicate of the original with very average profits. What marketing challenges do most companies face? In the seminars, managers are ask how they would describe today’s buyers. Here are their answers: Customers are more and more knowlgeable and interest in prices. They are short on time and want conveniences.
They realize that products from different manufacturers are similar
Buyers care less and less about the manufacturer’s brand and more and more about the manufacturer’s brand and class. They chinese overseas asia number data expect great service. Their loyalty to the supplier decreases. When managers were ask whether they adequately respond to the nes of buyers when creating marketing strategies, the following answers were receiv.
Our products are little different from what our competitors offer
We drop many expensive services and sell add-ons. Competitors react quickly to our prices. Advertising becomes more expensive and less ology is a social network effective. Too much is spent on sales promotion. Sales costs are increasing. All this shows that in order to perform better in the market, companies are facing more and more serious challenges. The importance of marketing problems varies from company to company, of course. Every business sector faces different challenges.
For manufacturers of well-known goods, headaches are caus by:
Shrinking Margin, Increasing costs of sales and purchase promotion, The growing power of retailers and shrinking “shelf space”, Competition bulk lead of trade networks, Increasing consumer demands. Problems of chain retailers: Shrinking Margin, The network’s affiliation to one or another class is increasingly unclear, The ne to compete with companies that sell their products through catalogs, mail order, the Internet, and other forms of non-store sales. Industrial companies differ the most in terms of characteristics, success factors and activities of marketing departments.