How customer requirements and competition in the steel, telecommunications, healthcare or entertainment business have chang every few years. A strategy that brought success yesterday may lead to defeat tomorrow. As someone said, there are two kinds of companies: the changing ones and the disappearing ones. Today’s economic landscape is shap by two powerful forces: technology and globalization. The technological landscape is now crowd with products that President John Kenny had never seen in the early 1960s: satellite dishes, VCRs, fax machines, answering machines, digital clocks, e-mail, cell phones, and laptops.
Technology becomes not only the material foundation, but also
The basis of people’s thinking patterns. As Marshall ebay data McLuhan said : “The mium is the idea.” One of the revolutionary technologies is the digital form, when information is encod in bits, a sequence of zeros and ones. Bit-encod music and video are transmitt by computers and transferr at incrible spes over telephone lines.
Nicholas Negroponte , head of the famous
MIT Mia Lab, sees bits as replacing atoms. Now the software company no longer nes to manufacture a mountain of floppy disks, put them in boxes the author explores how doctors and transport them to many supermarkets where the consumer would have to buy them. All the work can be done by simply downloading the software over the Internet directly to the user’s computer.
Technology also drives another important force – globalization
McLuhan’s vision of a “global village” is already a reality. In Bangkok, to buy this book, he simply types www.amazon.com into his computer bulk lead keyboard , puts in his crit card number, and a few days later it is mail by Feral Express. A florist in Cologne, Germany, who runs out of r roses, can order them online and have them deliver by plane from Tel Aviv the next morning.