But what does this mean? Why do I mention it? I mention it mainly because clients live a standard. They are living that standard. That standard of immiate information, that standard of Artificial Intelligence, that standard of traceability, that standard of knowing me.
And that is dormant in the industry
Does the industry really care about customization? Does it really care about traceability? Does it really care about the standard that users have? They are not doing it. And the fact that they are not doing it does not mean that they are ignoring it.
And this must be seen as an opportunity, because there is a standard that is dormant in the industry and that is going to wake up. But who will wake it up? Those companies that anticipate and create one. It will sound like a caricature, but those companies that develop the “Waze” of their industry. Because you are going to help your clients and even your internal clients take better paths, better decisions. Those that united states of america phone number library create the “Google” of their industry, because when your clients or potential clients search for information, they will find it quickly and in a structur way. Those companies that create the “Wikipia” of their industry, because their clients will be able to access updat content. And that will differentiate you from the competition.
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There are a lot of opportunities in that dormant standard. And just because they are not being appli now, doesn’t mean they are not being done. Because the day your competition creates a standard, it will be a differentiating value. The day your company truly personalizes its message, truly understands your customer; the customer 2 – order confirmation email will say what we say when we buy a great product: “It should always have been like this. It shouldn’t have been any other way.” We can no longer conceive of life without Waze, we can’t conceive of life without Google, we can’t conceive of life without Netflix. But, they weren’t there. Someone had to make them.
My message is to invite you to observe that standard
And understand it, not superficially, but in depth. What did it mean to create a standard? What standard can I create in cz leads my industry? Bas on behaviors that are already learn. If it is something that is not far from what we do.
And what are those opportunities? The real personalization of my message to my clients and not just sending an email with the person’s name. This has to be seen in depth: Knowing what product they have, what product they ne, what product they will ne.