TikTok’s popularity has exploded since the pandemic. Despite this, the platform doesn’t yet attract as many companies as Facebook or Instagram. However, it’s worth taking advantage of the opportunities it offers today. TikTok for telegram blast e-commerce for beginners: how to sell on the platform? Find out in our article.
TikTok – Gen Z’s Favorite App
TikTok appeared on the market in 2016 and quickly became one of the most popular social media apps in the world. According to Statista, the app had about 656 million users globally in 2021. The platform currently has over a billion monthly active users, which means that it ranks among the most popular social media apps in the world. Let’s look at the data on the number of active users of other social media platforms for comparison. Facebook has 2.9 billion users, YouTube – 2.2 billion, and Instagram – 1.4 billion. Snapchat, Pinterest and Twitter are already far behind, because the number of users is counted in the millions.
And how does it look in Poland?
TikTok is also gaining popularity here. According to a report by Gemius, the application is used in our country by over 13 million people – only Facebook and Instagram are ahead of it.
They look there not only for know the results entertainment, but also for information, e.g. about the best coffee shops in the city, the most interesting events on the weekend, recommended products. The platform is increasingly replacing the traditional search engine. That is why companies that want to reach young customers should not ignore TikTok.
Vertical video in e-commerce
The video format is becoming the primary way for consumers to learn about brands and products. It is no wonder that marketers are following this trend. A study conducted by NogenTech showed that in 2023, as many as 91% of marketers will use this format.
Just a few years ago, we watched videos in the format known from YouTube , but the growing popularity of TikTok has made spam data vertical video reign supreme on the Internet today.
More and more people are using mobile devices such as smartphones and tablets to browse the internet, use social media and watch video content. Vertical video adapts to the screen of the device it is being played on, making it more convenient to view and giving users a better visual experience.