Aspirations: What are your aspirations?
How can we help?: How can we help you successfully achieve the above two points?
3. Why?
Feback: Examples of real feback on their challenges and goals (you can get this information through active listening by sales and service departments).
Common Complaints: Reasons why they would not buy our product or service.
4. How?
Marketing message: Taking all of the above into dentist database account. How would you describe the solution that your product or service offers to your buyer persona?
Sales message: How would you sell the solution to this buyer persona.
Finally, and taking into account the four previous parts, it is important to put a face. Name to your buyer persona. It is a way of giving it humanity and cribility, remember that this is one of the basic principles on which Inbound Marketing is bas.
To complete your marketing strategy
If you still have questions about how to create your buyer personas or you simply want to continue learning about the subject. Do not hesitate to contact us , we will be happy to share a conversation with you.
How to optimize the content funnel
The content funnel is a fundamental tool in any offers a wide range of services to protect agencies company’s digital marketing strategy.
It is the path that guides users from discovery to conversion , and optimizing this process is essential to maximize the effectiveness of your online presence. At mbudo, we want to explore and detail the key strategies to improve your content funnel and boost your results.
What is the content funnel and why is it important?
Before we dive into optimization strategies. It’s crucial to understand what a conversion funnel is and why it’s essential to your digital marketing strategy.
The funnel represents the stages a user goes through, from awareness fans data to conversion . Generally made up of three key stages , its purpose is to attract customers, ucate them about your brand, convert them into sales, and retain them. Understanding these phases allows you to create content specific to each stage, increasing the likelihood of converting visitors into customers.