A good database is your company’s commercial information heritage. It promotes strategic thinking in the medium and long term and is a gold mine for the Sales Department , but also for the General Management of a company. So how do you choose the right data to load into your CRM tool ? In addition to what data should you choose being collected, this data will then be harmonized, completed, qualified and analyzed. It is the fuel for the development of your company, so don’t make a mistake! To summarize, good Customer Relationship Management ( CRM ) requires a coherent and strategic database… We give you some tips here to better understand the importance of this selection and the expertise it requires.
Data selection: identifying needs
Data has a different utility for email data everyone; it supports commercial and marketing actions . Also, to collect it well, it is necessary to understand the strategic issues of each department in the company. Apart from essential data in BtoC, it is essential to enrich your data so that it best corresponds to your current strategy.
This is why Phone Partners offers to audit the global needs and issues of your company as well as those specific to each department in order to make your data collection efficient and consistent.
What data to load: quality versus quantity?
The whole subtlety of how companies can save costs with a cloud telephone system a coherent and efficient database is a subtle balance between quality and quantity. The objective : not to deprive oneself of certain information but to know how to dose it so as not to drown the essential in an excess of details.
Data must survive over time, be enriched and evolve according to market changes, and structural changes to any BtoC company. Another in-depth work is essential: identifying and collecting missing data. It is important for your teams to adopt good practices to exploit the database and maintain a high level of data qualification .
We therefore offer you strategic support to bfb directory obtain the data best suited to your needs, but also to structure the files / the existing commercial database according to its exploitation. The Phone Partners solution allows you to adopt best practices to exploit data ( CRM tool , prospecting or marketing automation software ) to deploy targeted prospecting, acquisition and loyalty actions , all tailor-made.
Working on data, what are the benefits for your business?
Working with data is certainly an investment for your business, but our clients can appreciate the following benefits:
– Increased ROI of marketing/sales investments.
– Better customer knowledge in order to send them the right message via the right channel.
– Increased responsiveness by having a database that can be easily and quickly used.
– More relevant speeches by sending the right messages to the right people at the right time.