In a company, each department needs specific data… We sometimes no longer know how to organize data and manage it to support the company’s overall strategy. Sales database, prospect database, marketing database … How do you organize all this information that is the fuel of your company? Phone Partners offers you personalized support to adopt the best data management strategy for your company… Here are some ideas to gain perspective and meet this challenge.
A multiplication of databases for a company
It’s a fact: a company, whatever its whatsapp data size, has many databases, each with its own usefulness. Some examples?
– The “official” CRM (customer relationship management tool) database ;
– More personal databases of salespeople ;
– The accounting department database , which contains all information relating to invoicing;
– The marketing database , which allows the newsletter to be sent to the right prospects;
– The Human Resources database .
So, faced with this flood of information, what data management strategy should the company adopt?
It is certain that each department has its own specificities and needs when it comes to data. A marketing department naturally does not consider data in the same way as an accounting department.
What strategy should we adopt when faced with these varied databases?
To begin with, it is interesting to take why do an seo audit? a step back from each department and think about data processing by building an approach in line with the GDPR (General Data Protection Regulation) . As you know, this regulation aims to make public and private organizations that process personal data accountable. Thus, key reflexes such as the relevance of the data collected, transparency towards the customer, respect for their rights, data control, risk management or security must be taken into account.
To properly select data, it is necessary to What strategy should you adopt to identify the needs specific to each department. This is why Phone Partner offers to audit the global needs and issues of your company as well as those specific to each department in order to make your data collection efficient and consistent.
How to create the ideal database?
The ideal database for your bfb directory business must respect a subtle balance between quantity and quality . The challenge here is not to deprive yourself of certain information but to know how to dose it so as not to drown the essential in an excess of details.
This is why we offer you support that will allow you to sort and cross-reference the data already collected, and not just compile it. Then, it will be essential to identify and collect the missing data, while respecting a high level of data qualification.
Centralization and strategic data management allow teams to work coherently, with access to quality information.
While it may seem like a matter of detail, a good data management strategy within your company can have the following benefits:
– Better customer knowledge in order to send them the right message via the right channel.
– More relevant speeches by sending the right messages to the right people at the right time.
– Increased responsiveness by having a database that can be easily and quickly used.
– Increased ROI of marketing/sales investments.