Using email marketing software saves you time. It automates much of the process and is quicker to set up.
There are many options available, and Zoho Campaigns is one of them. It allows you to customize your messages, create responsive designs, ensure email delivery, and more. However, it may not be the right choice for you.
You can find many alternatives to Zoho Campaigns and we will walk you through each one so that you have the information you need to make the right choice.
1. MailChimp
MailChimp is an excellent choice for beginners and country wise email marketing list experienced marketers alike. It’s a market leader with tons of advanced features and a user-friendly interface, so you can get started quickly.
Characteristics
MailChimp makes it easy to create better campaigns. You can quickly create landing pages, emails, ads, and more without leaving the website. Plus, you get creative tools, built-in audience management, and automation features.
The Journey feature allows you to send emails based on the customer’s actions. It’s a helpful tool and is already integrated into the way MailChimp works.
Good read: How to create MailChimp popups to grow your email list
Advantages:
- In-app tips to help
- Automated email responsive templates
- Advanced analytics and reports
Disadvantages:
- Limited support at low levels
- Some navigation problems
- It may be more expensive than other Zoho Campaigns alternatives
AdPrices
With MailChimp, you have four plans. The forever free version offers one audience and 2,000 contacts. You get a marketing CRM, a website builder, telegram data a creative assistant, and various landing pages and forms.
Next up is Essentials, at $9.99 per month for three audiences and 50,000 contacts. You get the benefits of the free plan, but there’s also chat and email support, A/B testing, custom branding, multi-step journeys, and numerous email templates.
The standard price is just $14.99 per month for five audiences and 100,000 contacts. You get dynamic content, custom templates, behavioral targeting, sending optimization, and everything from Essentials.
Premium costs $299 per month for unlimited afb directory audiences and over 200,000 contacts. This gives you all available features, including comparative reporting, multivariate testing, advanced segmentation, and more.
Who is this for?
We think MailChimp is ideal for all types of marketers. You don’t need a lot of experience as the focus is on actionable insights and analytics.
2. ActiveCampaign
ActiveCampaign offers a lot of features, but we find it harder to use than the other Zoho Campaigns alternatives.