The main goal of any e-commerce company is to increase sales. They do everything to increase the chance of as many purchases as possible.
What’s important is that you dedicate yourself to your potential customers from the moment they enter your website to the moment they decide to purchase your product.
Some of them will know what they want right away. Some will keep changing their minds. And there are those who decide to leave your website without taking any action.
Cart abandonment is a term used for visitors who decide to leave your website without completing a purchase. It is the most common problem in online shopping.
There are many ways to reduce shopping cart abandonment, we’ve selected the 5 most effective ones to help you contribute to improving your website.
1. Create effective pop-ups and use them on your website
Pop-ups are designed to quickly grab your visitors’ attention and keep them on your e-commerce website a little longer.
These windows are usually easy to install and can not only be arranged to appear at the right moment, but can also be interesting, creative and whatsapp mobile number database free download extremely appealing.
One of the tools that can help you create and implement this type of pop-up windows is Poptin .
This tool is designed for online marketers, bloggers, or e-commerce website owners who, among other things, want to use engaging pop-ups to reduce shopping cart abandonment rates.
Poptin can also help you collect more leads, increase subscribers, and more.
Custom popups make it easy to show your customers the right message at the right time.
Using the drag-and-drop editor, you can integrate your popup into your website’s design by changing color and size, adding or removing 5 ways to reduce shopping cart abandonment different elements, and the like.
You can also use beautiful templates from the template library. Some types of pop-ups you can create are:
- countdown popups
- lightbox popups
- insertion popups
- full-screen overlays
- Upper and lower bars
- social widgets
Pop-ups with exit-intent technology are particularly important for reducing shopping cart abandonment rates .
Just when your visitors are about to leave your website without making a purchase, this pop-up appears with an attractive offer designed to make them rethink their purchase.
They don’t have to be intrusive, but still interesting enough to grab your visitors’ attention.
These interesting offers can be some of the following:
- Offer to arrange a demo
- Offer free shipping
- Offer a discount
- offer vouchers
In less than a few minutes and without any coding knowledge, you can offer your customers something of value to encourage them to complete the purchase of products in their shopping cart.
There is nothing simpler and yet more effective, afb directory don’t you think?
2. Develop a strong email marketing strategy to increase sales
Just because they left your website and their shopping cart without completing the purchase doesn’t mean you should stop communicating with your prospects.
On the contrary, you should collect their email addresses and develop a strategy to make them think again and remind them of what they are missing.