However, if you approach the campaign correctly – with an emphasis on useful and informative content – such a label will not become an obstacle to receiving positive feedback from readers and good conversion rates. Marked as an advertisement.
But the cost of such publications is usually higher
Thus, the client pays not only for the placement poland phone number data of the link itself, but also for a comprehensive approach that includes choosing a site.
Creating quality content and ensuring that this investment brings the maximum.
Return in the form of traffic and attracting new customers.
How to calculate the results of an outreach campaign As with any campaign aimed at increasing brand loyalty.
Awareness and reach, measuring results is clearly extremely difficult.
First of all, conversions from the site through Google Analytics, which continue to come for a long time, are considered.
First of all, we look for referral conversions
But ideally we also place the utm tag in the lin strengthening the relationship k itself to be sure of the conversion exclusively for the Outreach article.
But it is not always possible to track the target action.
If a person has already been interested in this topic and visited your site.
Even if he goes to it for an article and after some time makes a purchase.
He may not be credited with a transaction from the site.
An example of statistics: the article was posted
On the ain.ua resource in August 2017, the m singapore data ain influx of conversions occurred on the first day after publication.
But visits did not stop a year later.
At Inweb, we started fully working with the Outreach service in August 2018 and are currently building an independent department.
The demand for the service is growing, and with it, our experience in this field is growing.